Our Blog

A Few Mathematical Ideas for Marketers

You Are Here :
Our Blog

A Few Mathematical Ideas for Marketers

Generally when we talk of new ideas in marketing we discuss new trends, hot trends, and stuff like that. However, let us discuss a few mathematical ideas that could help us in our marketing efforts.

Averaging averages.

Let’s for example consider that we have data broken down by gender, age, and location. We now want average income by gender. Therefore we will average all the female values and average all the male values. However, this will be a wrong approach as in case the age and geographic distribution is not perfect according to gender we will get an error.

e.g. 1) Females , 26, New York – Average: $30, 000 out of 10,000 people 2) Females, 26 New York – Average $31, 000 out of 11,000 people

Then normally we would calculate the average income as $30, 500 but this is wrong number as the second has a bigger sample size and the correct answer is $30, 524 due to the hidden variable. The same mistake can happen when we calculate ROI of successive months and try to obtain average ROI for two months.

Correlation Coefficients

Correlation coefficient is a relatively simple concept that can be used to measure how closely two variables are related. Excel has the ability to find this for you in second. It has inbuilt functions that help you find it. There are several YouTube videos that will guide you how to scatter the data and then find the correlation coefficient.


Probability helps us predict the probability of event B given that event A has happened. Mathematicians write that as P(B?A) the mathematician Bayes found out that this = P(B and A)/ P(A)

In short it means that probability of both event B and A happening divided by the probability of A happening

Writing programs

You may use programs in languages like C or pascal to write and analyze data. However, when large datasets are concerned opt for a simple language rather than a difficult language like C.

Nash Equilibria

This word sounds too geeky but if you looked up the film A beautiful Mind you will understand it lucidly. This theory helps us understand how two partners cannot do any better by changing strategies given the opponent’s likely to response. This theory is great in determining pricing strategies.

Time series

This refers to data on a time line, such data comes from analytics. Again Excel is equipped to do a time series analysis. This is peculiarly important when doing decomposing analytics. For example when you want to know the effect seasons have on your sales. This type of analysis gives you insight on underlying trends that otherwise would not be so evident.

In the same way you can use concepts like Prime numbers/RSA, Eigenvalues, and Markov chains to gain insight to your marketing efforts. The best part is that this type of analysis gives you a very objective picture that certainly helps in understanding and making corrections.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation softwares alberta 6
marketing automation webcasting alberta 1
digital marketing automation platform alberta 3
marketing automation webcasts alberta 3
online agency marketing automation platform 8
google.com Ranking As Of 28-Feb-2023
official ares download 3
p2p file sharing platform ares 1
ares p2p file sharing program 2
ares p2p network 2
revolutionary p2p file sharing system 5
google.com Ranking As Of 28-Feb-2023
biyani digital languages lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital language lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 28-Feb-2023
csr data 1
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 28-Feb-2023
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 4
interactive emenu 1
google.com Ranking As Of 28-Feb-2023
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 1
topological router for printed circuit boards 1
topological router for pcb 3
google.com Ranking As Of 28-Feb-2023
firewall mail server 1
reporting mta 1
zimbra greenview data 1
ldap base dn 3
spamstopshere 3
google.com Ranking As Of 28-Feb-2023
real-time breach detection somerset 1
somerset real-time breach detection 5
real-time breach detection in somerset 10
real-time breach detection somerset nj 7
real-time breach detection in somerset nj 7
google.com Ranking As Of 28-Feb-2023
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 1
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 28-Feb-2023
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 6
google.com Ranking As Of 28-Feb-2023
railcar repair management 8
railcar repair management softwares 5
railcar repair management software 3
railcar service software 9
railcar software 10
google.com Ranking As Of 28-Feb-2023
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 1
google.com Ranking As Of 28-Feb-2023
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.