Our Blog

AdWords: Conversions Column Now Include Cross-Device Data Integrated with Automated Bidding

You Are Here :
Home
Blog
Our Blog

AdWords: Conversions Column Now Include Cross-Device Data Integrated with Automated Bidding

Nowadays, people have multiple devices available at their disposable from laptops to tablet and mobile devices. This has resulted in people being initiating their search on one device and making a purchase from another. Knowing this for several years Google has already invested a lot of efforts in cross-device conversions across Search, Display and Shopping. A recent inclusion of repertoire of benchmark and key tools to help marketers measure cross-device conversions has resulted in up to 16% more conversions.

Continuing with the streak Google has rolled out cross-device conversion data at keyword level right inside conversions column which already includes website sales, app downloads and phone calls. This means being able to view all conversions in one place, advertisers will be able to get deeper insights into all the ways customers are engaging with their businesses. And it’s not just about being able to view all this statistics but Google has also introduced feature for advertisers to quickly enable automated bidding to optimize for the conversions that matter.

In order to activate cross-device conversion in automated bidding, follow these steps:

1)  Go to Settings, and set Conversions Bid Metric to “Conversions” instead of “Converted Clicks”. (Note that under Converted Clicks Metric, cross-device conversions are not counted).

2) Now tick the checkbox in front of “Include Advanced Conversions”, which is right underneath the Conversions Bid Metric option. Checking this will now include cross-device and other advanced conversions in your “Conversions” reporting column and automated bidding.

Thanks to Google for providing one more arrow in advertisers’ quiver, right close to the 15th Anniversary of Google AdWords. You can also take a look at the unique auction-time technology that sets AdWords automated bidding apart.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 3
marketing automation webcasts alberta 1
online agency marketing automation platform 9
google.com Ranking As Of 27-Sep-2023
ares.net
ares p2p file sharing program 1
ares p2p network 1
official ares download 4
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 27-Sep-2023
biyanitechnologies.com
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 27-Sep-2023
csrhub.com
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 27-Sep-2023
emenu-international.com
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 27-Sep-2023
eremex.com
download topor pcb 1
pcb design time reduction 2
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 27-Sep-2023
greenviewdata.com
firewall mail server 1
ldap base dn 2
reporting mta 1
spamstopshere 3
zimbra greenview data 1
google.com Ranking As Of 27-Sep-2023
lumeta.com
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 27-Sep-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 4
google.com Ranking As Of 27-Sep-2023
promero.com
oracle call center software service 7
oracle call center software services 7
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 27-Sep-2023
railcarrx.com
railcar repair management 3
railcar repair management software 4
railcar repair management softwares 5
railcar service software 9
railcar software 9
google.com Ranking As Of 27-Sep-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 2
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 3
google.com Ranking As Of 27-Sep-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.