Our Blog

Affiliate SEO Strategy for the Future to Help Survive Google Updates

You Are Here :
Home
Blog
Our Blog

Affiliate SEO Strategy for the Future to Help Survive Google Updates

SEO affiliates were certainly hit hard by Panda and Penguin algorithm updates. Most affiliates that depended on traffic via SEO witnessed a large drop in traffic.

SEO affiliates will need to modify their strategies to take care of current and future Google algorithm updates. If you are one such SEO then you need to decipher the AIDA funnel that splits any buying process into different steps such as causing awareness, interest, desire, and finally action.

The reason this process is in the form of a funnel is because affiliates get paid when they lead visitors towards a sale. Normally, affiliates concentrate on searches that possess a clear transactional value. Any affiliate would like to rank well for leads or sales that were on the verge of closure.

However, Google’s recent updates are trying to replace affiliates with actual retailers or sellers on those very same search queries. Affiliates have found themselves with fewer good SERP positions as compared to earlier results.

Affiliates hence need to formulate a new strategy that focuses on keywords that are not truly transactional, but close enough to get them on board with retailers in search results. For instance, they may need to focus on keywords that begin with “comparison” or “reviews” followed by the product name.

These terms generally lead to websites that have ranked well during organic results by Google. Anyway, if an affiliate does manage to get a visitor that merely wants to buy rather than get information on a product then the visitor may bounce away quickly since he or she may actually want to purchase instead of getting information. If the buyer is in the information stage then the affiliate SEO strategy will work well since it will provide the necessary information to the prospective buyer and provide links to sellers.

Hence, affiliates need to rethink their chosen keywords and may actually find this strategy a boon due to less competition for their preferred keywords.

Another strategy for SEO affiliates that has been endorsed by Google itself is to turn into a brand. In this strategy, you need to merely focus on creating an image of trust and building up a brand rather than focusing merely on conversions or higher traffic and impressions.

However, success with this strategy will definitely take a long time since you will need to be in the market for a long time to ensure sufficient visibility while you build that important trust factor. Your goal will need to be such that over time users start to actually search for you as a brand.

The new SEO affiliate strategy will need to provide extra benefit for searchers as well as please current and future Google updates at the same time. As a SEO, you can combine both the above strategies or can use them independently as you try to stay one step ahead of Google’s changing search strategies.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 1
marketing automation webcasts alberta 9
online agency marketing automation platform 9
google.com Ranking As Of 26-Aug-2023
ares.net
ares p2p file sharing program 1
ares p2p network 1
official ares download 3
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 26-Aug-2023
biyanitechnologies.com
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 26-Aug-2023
csrhub.com
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 3
social responsibility and sustainability ratings 1
google.com Ranking As Of 26-Aug-2023
emenu-international.com
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 26-Aug-2023
eremex.com
download topor pcb 1
pcb design time reduction 1
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 26-Aug-2023
greenviewdata.com
firewall mail server 1
ldap base dn 2
reporting mta 2
spamstopshere 2
zimbra greenview data 1
google.com Ranking As Of 26-Aug-2023
lumeta.com
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 26-Aug-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 26-Aug-2023
promero.com
oracle call center software service 5
oracle call center software services 8
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 26-Aug-2023
railcarrx.com
railcar repair management 2
railcar repair management software 4
railcar repair management softwares 3
railcar service software 8
railcar software 9
google.com Ranking As Of 26-Aug-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 2
google.com Ranking As Of 26-Aug-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.