Creating a Direct Response Funnel for YouTube using Brand Channel
If you have embraced YouTube in a big way to market your products and your business using videos then you can monitor the success of your campaign using a direct response funnel. However, you need to activate the customized Brand Channel feature of YouTube to create the funnel.
Even though YouTube has not stated publicly as to who can gain access to its customizable Brand Channel feature, the fact is that you can do so only with the help of a dedicated ad rep that can be yours only when you spend approximately $200,000 per annum in AdWords. Once you have achieved this figure, you can gain access to customizable features such as custom thumbnails, conditional redirects, channel banner, and Google analytics tracking.
You can implement the direct response funnel strategy from your YouTube ad display itself by leading your viewers to the “channel” page on related searches. A customized thumbnail can greet visitors and you can locate this feature within your “video Edit” window. The next step is to customize your channel banner by enabling viewers to click upon it by including the CTA Button in it.
Another useful tool that is now accessible by users that may not have reached the target amount is the “External Annotations” tool. You can place this tool at critical positions inside your video. You should review your YouTube Analytics data to locate the “Absolute Audience Retention” data and identify peaks where the users have paid the most attention. Typically, you can consider points that are more than 100% to learn where your users have returned back on the video.
The above pointers should help you to better monitor and manage your video campaign on YouTube. In case you fulfill all YouTube and AdWords targets then the direct response funnel will help you to improve your video campaign, offer a better viewing experience to your viewers, and create direct response leads as well as sales.
