In your bid to attract more traffic to your website and boost conversions, you must make sure that you have not missed out on the fundamentals of SEO. These involve effective keyword research and content creation, and the following information should help you to achieve your goals.
You should remember to use the keyword research tool in Google AdWords to find out how visitors search for specific products as well as product categories. You can begin by checking relevant keywords that feature in your PPC campaign. Next, you can utilize those results to enhance your own organic search results. If possible, ensure that your HTML Page Title is stunning enough to attract the attention of visitors and tempt them to click on it to further explore the webpage.
You should also avoid the temptation of using only broad keywords since in addition to intense competition you may not exactly receive expected revenues. A better option would be to focus on locating specific keywords that can then be tested on your PPC campaign by way of conversion tracking. Google Analytics can help provide a list of ideal keywords that can result in sales through organic search and PPC, and you need to improve the search results for such keywords.
Most search engines now frown on duplicate content and your next step should be to ensure unique content on all your product webpages. In addition, including videos, user reviews, and related text on your product pages will reward you with improved rankings. A well-researched and worded HTML Page Title along with Meta Description Tags will also attract search engines and highly-impressed visitors at the same time.
Even though many product manufacturers may have supplied standard descriptions of their products, it would be a good idea to change it and turn it into unique content. This can be done by adding your own text content to explain the product and its features in more detail. You can try using an automated system that automatically creates HTML Page Titles as well as Description Tags in case your inventory consists of many products.
You also need to focus on creating and building trust in the online world. Your potential customers will not be able to meet you face-to-face and hence you need to indicate through your website that you and your products can be trusted. In addition to providing a visitor-friendly website, you need to project transparent terms and conditions, offer clear guarantees and money-return policies, and display various badges such as security badges, certification and award badges, user reviews, customer testimonials, etc., to build trust for your products, brand, and business.
Adding unique content as well as helpful videos that help solve problems or guide buyers on how to choose a product, and links to related sites that command authority are also good ways to increase trust and rankings at the same time.
You must implement the above steps in order to witness increased web traffic as well as conversions from your optimized website. Your efforts will certainly be rewarded with increased sales and revenues even as you convert your e-commerce website into a trusted brand over time.
