Our Blog

Effective Measurement of B2B SEO Campaigns after Factoring in the Not Provided Factor

You Are Here :
Home
Blog
Our Blog

Effective Measurement of B2B SEO Campaigns after Factoring in the Not Provided Factor

With the Not Provided keyword data playing an increasing role in SEO campaigns, it is important that you learn how to factor in this element while displaying campaign results. Unfortunately, 53 percent of B2B marketers did not know how or just did not calculate site strategy ROI as per details provided by MarketingSherpa.

Here are some crucial tips for effective measurement of B2B SEO campaigns after you factor in the Not Provided factor.

One quick way of measuring your SEO strategy in case you witness higher Not Provided percentages is to monitor landing page performances individually. You need to filter Not Provided data by choosing secondary dimension Landing Page to look at the pages and content viewed by visitors.

You can now view and measure various metrics including pages created by specific SEOs as well as measure your keyword strategies that are further limited by the Not Provided factor. You can also set benchmarks to compare traffic of your SEO assets with various other referral channels.

Another essential measurement benchmark to measure is to conduct a navigational performance analysis. You need to track and measure the actual paths taken by your visitors when you conduct an analysis of SEO landing pages too. You need to go to the Content section in Google Analytics and click on Navigational Summary to view these metrics.

This step will help you extract data from specific SEO pages such as blog posts or other viral marketing assets that are more focused on attracting traffic and links rather than direct leads. Such a report will help you monitor visitor behavior on each page of your site as well as enable you to locate hidden keywords and links for future use.

Daily reports that provide metrics on referral source, keyword referral data, and pages visited will provide important information on how your SEO landing pages are faring by tracking visitor movement. You must evaluate such reports to monitor your SEO and link acquisition campaigns, and make suitable changes for improved results.

Google Webmaster Tools provides Inbound Link reports that delivers inbound link information specific to your SEO content marketing assets. You need to focus on domains as well as total links that you have acquired through such assets. In addition, you can also use Bing Webmaster Tools to compare results with Google and find out differences between both these search engines. You can also use other tools such as Raven Tools Link Manager to get detailed reports on inbound links.

With social media achieving increased importance, you must remember to measure your social media campaign as well. You need to focus on social media profiles that can provide significant business opportunities while analyzing mentions and shares on different social media websites.

Profiles that possess high business opportunities will include those that have excellent link building potential, industry influencers, as well as target prospects or even customers. You can use tools such as HootSuite to measure your social media campaign in an easy and detailed manner.

The above tips should help you factor in the Not Provided factor when you measure your B2B SEO campaign. Use them to get the actual standing of your campaign and make suitable changes for better returns.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
marketing automation softwares alberta 6
marketing automation webcasting alberta 1
digital marketing automation platform alberta 3
marketing automation webcasts alberta 3
online agency marketing automation platform 8
google.com Ranking As Of 28-Feb-2023
ares.net
official ares download 3
p2p file sharing platform ares 1
ares p2p file sharing program 2
ares p2p network 2
revolutionary p2p file sharing system 5
google.com Ranking As Of 28-Feb-2023
biyanitechnologies.com
biyani digital languages lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital language lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 28-Feb-2023
csrhub.com
csr data 1
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 28-Feb-2023
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 4
interactive emenu 1
google.com Ranking As Of 28-Feb-2023
eremex.com
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 1
topological router for printed circuit boards 1
topological router for pcb 3
google.com Ranking As Of 28-Feb-2023
greenviewdata.com
firewall mail server 1
reporting mta 1
zimbra greenview data 1
ldap base dn 3
spamstopshere 3
google.com Ranking As Of 28-Feb-2023
lumeta.com
real-time breach detection somerset 1
somerset real-time breach detection 5
real-time breach detection in somerset 10
real-time breach detection somerset nj 7
real-time breach detection in somerset nj 7
google.com Ranking As Of 28-Feb-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 1
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 28-Feb-2023
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 6
google.com Ranking As Of 28-Feb-2023
railcarrx.com
railcar repair management 8
railcar repair management softwares 5
railcar repair management software 3
railcar service software 9
railcar software 10
google.com Ranking As Of 28-Feb-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 1
google.com Ranking As Of 28-Feb-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.