Our Blog

Essentials of a Mobile Marketing Strategy

You Are Here :
Our Blog

Essentials of a Mobile Marketing Strategy

Mobile marketing has passed the phase when it was a trial and error process. Today with the proliferation of mobiles in our everyday life Google deems it necessary to educate and train marketers so that they are able to deliver on Mobile’s promise.

A business has to answer a few crucial questions when devising a mobile strategy. Keeping in view of the complexities involved in mobile marketing, Google has released its second edition of Mobile Playbook which it hopes will serve as a guide to marketers in this age of constant connectivity. According to Google the businesses that appreciate ‘always on’ internet connectivity will make it big.

Here are five tips that Google feels will stand marketers in good stead:

  • Google insists that businesses should focus on value proposition to meet the mobile specific needs of its users.
  • A desktop-lite version for mobiles is not going to help. Businesses need to lay emphasis on mobile-first and design and develop websites.
  • Mobile accountability should be the most important functions of a business entity.
  • Focus on improving ROI and brand image with mobile marketing strategies.
  • Integration of mobile into multi-screen marketing is no longer an option, but a necessity.

Mobiles offer tremendous opportunities and companies/businesses that understand this concept and appreciate how users seek out solutions via mobiles will be successful. According to Google tailored messages delivered via mobiles is one such strategy that can make a difference. Mobiles give you a chance to convert customers even if their search began on desktops or tablets. For example a customer will convert easily when he/she is able to follow directions to the store given via mobile application. It does not matter if the customer first researched the product or service on a desktop or a tablet. Pulling the customer to your store via a specific app will make all the difference. In the same way a shopping process can start on mobile and eventually end on a desktop or a tablet. Either ways, mobile strategies cannot be circumvented.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.