Google’s recent search algorithm updates including its Penguin update gives a lot of priority to guest posting. This is one correct way of building links, but you do need to proceed to content marketing to improve site rankings.
In case you have indulged in guest posting on a regular basis then here are some useful tips to help you shift towards the next step of effective content marketing.
You can begin by firstly expanding the sites on which you post content as a guest. By typing a matching search query on Google or on other search engines, you can get a list of sites that accept guest posts.
The trick is to locate websites that are respected by both viewers and search engines. Rather than merely using rich anchor text to get links, you need to locate sites that possess a high trust factor in the eyes of search engine bots. Any site that has a robust editorial policy will not allow any rich anchor text in your post or attribution, which actually should be a good site to engage in guest posting.
Your next aim should be to try to get a column at a reputed online editorial rather than just a guest post. This move will earn respect from your readers as well as search engines even as you get a fourfold chance to expand your visibility with this new-found admiration.
One important factor that will help you establish authority and earn respect also depends on the topic of your posts. In order to achieve this aim, you need to be an expert on a specific topic, but more importantly need to find out the form in which your content will be best accepted by your target audience.
You can write posts on new or even old topics, provided to manage to impress your audience and convince them to come again as well as bring in new visitors to your columns and posts. Packaging your content is as important if not more, than the actual content in these competitive times.
You can measure your growing popularity with your audience by looking at the number of likes, tweets, shares, etc. In addition, you need to encourage readers to post their comments to get valuable feedback that can be used to provide much more engaging content.