Google Shopping Made Easier: Now Merchant Sites Can Compete Effectively
There is no doubt that quite a few first time AdWords advertisers found the Google Shopping experience intimidating. And this was conveyed to Google by way of feedback forms. True to its form Google has taken note of all these difficulties and has addressed the problem promptly. This proves how much importance Google gives to the feedback it receives from its partners and patrons. The new shopping experience was basically designed to increase the overall competitiveness of merchant sites and help them increase revenue.
To address the issues faced by its partners, today Google has announced that it has further simplified the interface. The new interface is the same as the old one which merchant sites will find familiar. Google has simplified the setup flow for Product Listing Ads. There is a step by step guide that helps you in the creation of an AdWords account and set up a Product Listing Ad campaign. You also have total control over where your products and services appear on Google Shopping along with bids. The best part is that you can monitor your campaign by viewing basic campaign reports via your Merchant Center account.
Product listing ads let you display your product image, product price, your business name and more to interested users. Advertisers can now build their campaign directly from Merchant Center or from AdWords.
To encourage merchants get started with Google Shopping, Google is offering two incentives
All merchants who set up Product Listing Ads by the 15th of next month i.e. August 15th will receive credits equivalent to 10% of their total spend on Product Listing Ads. These credits will be given through the end of this year.
To reward merchants that are actively using the Product Search, credits worth $100 will be given to them for use on Product Listing Ads. All Product Search merchants as on 30th of May 2012 are eligible for this bonanza.
