Google Updates its Mobile Apps Analytics Tool with Increased Support and Reports

Google had introduced its Mobile Apps Analytics tool on June 29, 2012. This vital tool was introduced keeping in mind the growing usage of mobiles as internet devices to use more than 600,000 apps offered in Google Apps itself.

This tool was a boon to developers and marketers since it measured several parameters of apps used by mobiles. The Analytical tool included measuring new and active users, in-app conversions, app versions, device overview, user behavior, app crashes, and conversions, among many others. Numerical and graphical reports allowed mobile app developers and marketers to further fine-tune their apps and better understand their target market.

Google has taken feedback from its users and introduced several changes in its SDK updates. The updated Google Mobile Apps Analytical tool has added iOS6 (armv7s) support for Apple devices that will provide app tracking for iOS6 apps.

The update also features support for tracking of social interaction in your apps. This feature will help track any social component in your app and help improve your app based on the results.

Google has also fixed a few bugs that were present in the beta version. Google Play sources reports that were used to track mobile devices that used Honeycomb or later devices had a bug that did not provide accurate reports. This bug has been fixed in this update.

Similarly, devices that used Honeycomb or later had an issue regarding installing of campaigns for Google Play. This issue has been fixed in this update. The coredata on iOS SDK along with Android SDK too had a few bugs that have been fixed and made a lot more compatible with multiple threaded environments.

New users as well as users that have been using the Version 1 SDKs can now update to the new version. Google has requested users to provide feedback on the new version of its Mobile Apps Analytical tool for continued improvements.