Our Blog

Logo Optimization Tips for Improved Local Ranking

You Are Here :
Home
Blog
Our Blog

Logo Optimization Tips for Improved Local Ranking

While optimizing various aspects of a website, SEO experts often ignore the website’s logo. If you are one such SEO then optimizing the site logo can definitely provide an advantage to your site by improving rankings and visibility, and can also propel that site above the competition.

Once you insert anchor text for every logo on different webpages of your site that are linked to your homepage, then the relevancy of your homepage will receive a boost in terms of the used keyword phrases.

As a SEO, you may already know that you can provide text to any image through ALT text. However, you may have ignored the growing importance of adding a relevant ALT text to each IMG tag since search engines have become much more intelligent in recent times. However, rather than merely adding ALT text by just inserting your brand or business name, you can leverage it by adding more related text to the IMG tag, which could indicate the nature of your business or specialization.

However, care must be taken to avoid keyword stuffing or inserting inaccurate content that is meant to fool visitors. In case your logo does not have any text in its image or only a single word then you can try inserting more words into the logo image itself, which in turn will allow you to extend the ALT text as well.

In addition, you should also ensure that your logo file name contains your business or brand name for added keyword association. Your logo also has to be linked back to your own homepage and needs to be its canonical link. You can optimize it a lot more with a Title attribute to that link. You must remember that your Title text should be exactly the same or very similar to your ALT text.

Since Google now offers Schema markup for logos, you should take advantage of this feature as it can permit your logo to be displayed in the Knowledge Graph Box. Appearing in such organic search results will certainly boost visibility as well as clickthrough rates while boosting rankings in coming times.

If you are using WordPress then you should avoid themes with CSS sprites and those displaying logos as DIV images since they prevent use of ALT text and Schema.org markups. A better option would be to use the traditional IMG tag even though it may result in negligible slow-down of your website, which is anyway not a huge factor in search rankings.

You must also remember to use the same logo image on all social media sites including Google+. You can also optimize EXIF data of your logo and even provide geolocation to that logo since most search engines including Google can now read that data. You should additionally add Open Graph coding of Facebook for your website since you will be able to utilize that logo image in several interfaces present in Facebook.

If your logo is made up of only white color and is placed over a transparent background, then you may lose out on rankings since Google will not be inclined to display such logos in Knowledge Graph. The background color of Google is white and this may make your logo seem invisible. So, adding different colors or changing from a transparent and white combination makes sense if you want to impress Google.

You can also try using the author tag along with the Schema.org markup for your logos. As a small business, displaying a photo icon will boost the trust factor during related searches. If you are using various SEO tactics to boost rankings then you must certainly pay heed to the above logo optimization tactics to receive improved local search rankings.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 2
marketing automation webcasts alberta 1
online agency marketing automation platform 4
google.com Ranking As Of 13-Jul-2021
ares.net
ares p2p file sharing program 1
p2p file sharing platform ares 1
ares p2p network 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 13-Jul-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 13-Jul-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
csr data 1
google.com Ranking As Of 13-Jul-2021
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
interactive emenu 2
emenu solutions 2
google.com Ranking As Of 13-Jul-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 3
google.com Ranking As Of 13-Jul-2021
greenviewdata.com
premium antispam service ann arbor 5
secure hosted email services ann arbor 5
cloud email services ann arbor 10
secure email hosting services ann arbor 8
hosted email services ann arbor 10
google.com Ranking As Of 13-Jul-2021
lumeta.com
real-time breach detection somerset 1
somerset real-time breach detection 1
real-time breach detection in somerset nj 5
real-time breach detection in somerset 2
real-time breach detection somerset nj 2
google.com Ranking As Of 13-Jul-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 13-Jul-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 4
google.com Ranking As Of 13-Jul-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
bitcoin poker software for websites 3
bitcoin poker software for web 7
html5 poker software 5
google.com Ranking As Of 13-Jul-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 1
railcar service software 1
railcar software 4
google.com Ranking As Of 13-Jul-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 1
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 13-Jul-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.