With Pinterest having announced Business Accounts at the end of 2012 for businesses and brands, the time is just right to make your presence felt at this growing social media site. Studies have revealed that around 47 percent of consumers in the USA have bought goods and services based on Pinterest recommendations.
Once you have opened your account on Pinterest then here is how to enhance your presence on this rapidly evolving social media site.
You need to immediately get to work on building a Pinterest community. You can launch contests with attractive rewards as well as allow Pinners to look at up-coming products or events. In addition, you should subtly reveal more about your business and its goals, and encourage interaction from your growing community to incorporate that all-important human factor.
The same applies for your business community too as you can enhance your presence by following, sharing, and pinning content of interest of other community members. You can join forces with allied businesses, which in turn will allow you to gain access to their followers.
You should also try to create unique boards that instantly activate interest among other members rather than sticking to a standard business board. In addition, you can also attract visitors from other sites by inserting Pin-It buttons on your own website as well as on your Facebook and Twitter pages, blog page, etc.
Another tip is to use stunning images to catch the attention of your target audience. You should avoid using Flash content in banners as well as very large image files that take ages to load. You should add descriptions and must remember to test the chosen images in your own account at Pinterest before offering it to the world. Pins that are related to hot and trending topics have witnessed around 94 percent rise in click-throughs and you should seek out such images to attract new Pinterest members into your fold.
You must also ensure that your eye-catching images are accompanied by attention-grabbing descriptions. In addition to images, you should certainly post videos provided they are short and interesting, and are accompanied by attractive thumbnails and footnotes that include a clear call-to-action. Such videos have the potential to boost viewer engagement by up to 80 percent.
After engaging in all the above activities to enhance your presence on Pinterest, you will also need to track your progress and measure results at regular intervals. You can use Pinterest Analytics or Google Analytics or even use different tagging tools as well as tools that have been especially developed for Pinterest.
The time is certainly right to make your presence felt on this fast-growing website and the above steps will help you to increase your visibility on Pinterest with minimal effort.