Our Blog

Metadata: Implementation, Best Practices, and Benefits

You Are Here :
Home
Blog
Our Blog

Metadata: Implementation, Best Practices, and Benefits

There is no denying the importance of metadata. Right from page title and Meta description tags to Twitter card, schema org, and open graph all are equally important. Getting all this important information into your code can make the difference to your SEO and propel your brand to great heights. Let’s look at individual elements and understand their significance.

Titles & descriptions

Facebook and other social media platforms pull these values when your URL is shared on social media, therefore for great SEO HTML title tag and description tag are indispensible.

Schema.org

Schema.org was created by the coming together of the world’s biggest search providers. It is a structured data protocol and it is a comprehensive set of values of all that is relevant to the human experience.

Google uses schema.org to provide snippets to users and gives users a fair idea of the type of content, images, and videos that are present. It is therefore essential, as a responsible SEO, that you focus on your code and use several testing tools to make sure you are doing things right.

Open graph

This was first started by the social media site Facebook. However, it is now universally adopted. This is a protocol used by Facebook internally and externally by other websites to provide semantic information about websites/webpages. Google has taken note of this now and uses open graph tags to show video play icons next to video results.

Twitter card

This is a relatively new phenomenon. It is also a metadata protocol very much like Open Graph. Using this protocol you can enrich your content and decide how your content appears when it is tweeted. Implementing this protocol is fairly easy. All you need to do is put the HTML Tags and test them with a Validator tool and request Twitter to accept it. All this is done via Twitter Developers site. Acceptance does not happen instantly and you may have to wait a few weeks for it.

Google Metadata

Google has a range of custom meta tags. However, the two most important are Publisher meta tags and authorship.

Publisher meta tag is similar to author meta tag and it does not generate rich snipped, but it indicates which Google+ page is connected to the website.

Authorship meta tag is responsible for generating rich snippets about your content and puts a picture of you next to the search results.

Implementing metadata is not too difficult if you have a good CMS like WordPress. Most plug-ins will get schema.org and authorship into the webpages. Other plug-ins like SEO Ultimate allows you to create and edit schema.org, Open graph, Twitter card, and other HTML metadata values.

If you are not on WordPress, you need not worry, other CMS platforms like Drupal and Joomla also offer solutions, but they are not as user friendly.

As people begin to see the advantages of adding metadata its acceptance, adoption, and expansion is definite. Metadata gives structure to the otherwise chaotic web and helps people find content that is most relevant. It is going to be here for a very long time, therefore acquaint yourself and get going.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.