Our Blog

Metadata: Implementation, Best Practices, and Benefits

You Are Here :
Home
Blog
Our Blog

Metadata: Implementation, Best Practices, and Benefits

There is no denying the importance of metadata. Right from page title and Meta description tags to Twitter card, schema org, and open graph all are equally important. Getting all this important information into your code can make the difference to your SEO and propel your brand to great heights. Let’s look at individual elements and understand their significance.

Titles & descriptions

Facebook and other social media platforms pull these values when your URL is shared on social media, therefore for great SEO HTML title tag and description tag are indispensible.

Schema.org

Schema.org was created by the coming together of the world’s biggest search providers. It is a structured data protocol and it is a comprehensive set of values of all that is relevant to the human experience.

Google uses schema.org to provide snippets to users and gives users a fair idea of the type of content, images, and videos that are present. It is therefore essential, as a responsible SEO, that you focus on your code and use several testing tools to make sure you are doing things right.

Open graph

This was first started by the social media site Facebook. However, it is now universally adopted. This is a protocol used by Facebook internally and externally by other websites to provide semantic information about websites/webpages. Google has taken note of this now and uses open graph tags to show video play icons next to video results.

Twitter card

This is a relatively new phenomenon. It is also a metadata protocol very much like Open Graph. Using this protocol you can enrich your content and decide how your content appears when it is tweeted. Implementing this protocol is fairly easy. All you need to do is put the HTML Tags and test them with a Validator tool and request Twitter to accept it. All this is done via Twitter Developers site. Acceptance does not happen instantly and you may have to wait a few weeks for it.

Google Metadata

Google has a range of custom meta tags. However, the two most important are Publisher meta tags and authorship.

Publisher meta tag is similar to author meta tag and it does not generate rich snipped, but it indicates which Google+ page is connected to the website.

Authorship meta tag is responsible for generating rich snippets about your content and puts a picture of you next to the search results.

Implementing metadata is not too difficult if you have a good CMS like WordPress. Most plug-ins will get schema.org and authorship into the webpages. Other plug-ins like SEO Ultimate allows you to create and edit schema.org, Open graph, Twitter card, and other HTML metadata values.

If you are not on WordPress, you need not worry, other CMS platforms like Drupal and Joomla also offer solutions, but they are not as user friendly.

As people begin to see the advantages of adding metadata its acceptance, adoption, and expansion is definite. Metadata gives structure to the otherwise chaotic web and helps people find content that is most relevant. It is going to be here for a very long time, therefore acquaint yourself and get going.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares.net
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csrhub.com
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
eremex.com
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
greenviewdata.com
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.