Our Blog

Most Common PLA Mistakes – How to Avoid Them

You Are Here :
Home
Blog
Our Blog

Most Common PLA Mistakes – How to Avoid Them

After the launch of Product Listing Ads by Google last year marketers faced quite a few problems. As with other Google launches PLAs had a fairly steep learning curve. During this time countless mistakes were made by marketers. However, today sufficient time has passed and we are now able to crystallize the best practices in PLAs. Here are some common mistakes you may do in PLA and how to avoid them.

Same feed for PLA as other CSE

Comparison shopping engines are category driven and not content driven. In case Google does not notice valuable content in your ads it is less likely to be served. Instead of focusing on categorization by product and services make sure you have content with commonly searched terms.

Few product targets

Most marketers use a single product to represent a large product group. Since all the products in your portfolio have different characteristics, margins, and buyers, you either bid too high or too low. Google bots do not understand individual products and cannot differentiate between two similar products so they serve a product from your range that they feel best answers the query. Instead include as many products and brands as you can.

Not including negatives in PLA campaigns

This is similar to putting all your keywords in one bunch without including negatives. In such a case Google cannot match queries with your product and dishes out what it feels is relevant to the query.

Go over your SQR to identify bad matches and negatives. Decide products that can show for specific targets and also set up ad group level negatives to block products that don’t match from showing up.

Duplicate product descriptions and titles in feed

Having same descriptions and product titles confuses Google. Google thinks that it is the same product. To avoid this make titles and product descriptions as unique as possible.

Uncommon product names

As marketers you want to attract customers that do not know your product or brand. To avoid this add common search characteristics to your product name so that you can attract customers that do not know your product or brand.

One campaign and budget for all PLAs

This reduces flexibility and lessens productivity. Instead have separate PLAs for different products.

Product target overlap

When many products fall into several other product categories Google has no option but to dish out what it feels best. Refine your targeting strategy so that all your products fall in unique categories so that you get enough coverage.

Product and merchant promotions

Merchant promotions and product promotions promotes your products over your competitors. This feature is now in the beta testing stage so try it out, you won’t be sorry.

Lack of unique images

Most marketers use the same image that is supplied by the original manufactures. This results in the same image being available on several feeds, at times your competitors are also using the same image. Instead test several images and find out which one is unique and tells your story accurately. Use that image.

Unnecessary codes in product titles

Searchers are looking for product information and instead they get is a series of slashes, codes, and other symbols of encoded information. Clean up your feed. Google has a specific place for all such information. Place all such codes in that slot.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 1
marketing automation webcasts alberta 9
online agency marketing automation platform 9
google.com Ranking As Of 26-Aug-2023
ares.net
ares p2p file sharing program 1
ares p2p network 1
official ares download 3
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 26-Aug-2023
biyanitechnologies.com
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 26-Aug-2023
csrhub.com
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 3
social responsibility and sustainability ratings 1
google.com Ranking As Of 26-Aug-2023
emenu-international.com
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 26-Aug-2023
eremex.com
download topor pcb 1
pcb design time reduction 1
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 26-Aug-2023
greenviewdata.com
firewall mail server 1
ldap base dn 2
reporting mta 2
spamstopshere 2
zimbra greenview data 1
google.com Ranking As Of 26-Aug-2023
lumeta.com
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 26-Aug-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 26-Aug-2023
promero.com
oracle call center software service 5
oracle call center software services 8
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 26-Aug-2023
railcarrx.com
railcar repair management 2
railcar repair management software 4
railcar repair management softwares 3
railcar service software 8
railcar software 9
google.com Ranking As Of 26-Aug-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 2
google.com Ranking As Of 26-Aug-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.