Our Blog

News Flash!! Small Businesses Wasting Close To 25 Percent of PPC Budget

You Are Here :
Home
Blog
Our Blog

News Flash!! Small Businesses Wasting Close To 25 Percent of PPC Budget

Most small businesses have some sort of online marketing strategy and PPC forms a big part of that strategy. However, very few business owners or their managers have the time or the resources to manage their PPC campaigns. Silly and strategic mistakes inadvertently cause a substantial wastage of their paid search budget.

A recent study conducted by a paid search software firm threw up some interesting results. The study reviewed the practices of close to 500 small businesses that had AdWords accounts. The study found that most businesses had a conversion tracking system installed on their webpages, landing pages to be precise. Most businesses were having a PPC campaign to generate leads or phone calls and yet close to 95 percent businesses do not have call extension set up. The study showed that close to 25 percent of PPC budget was wasted, and it was due to inefficiencies and neglect of their campaigns. This raises a few questions the answers to which we will deliberate.

Is it really that hard for small business to manage paid search account?

The short answer is YES. Most small business owners are hard-pressed for time and with the frequent changes in AdWords find it difficult to keep up with all the developments. Although most understand the basic concept of PPC they don’t really appreciate the context and are thus not in a position to leverage all the functions and features of AdWords.

How small businesses budget their PPC campaign?

Cost per lead – Small businesses fix a marketing budget and try to get the most out of it compared to other marketing channels. They generally go on spending till such time that the cost per acquisition of a lead is less than other channels like Yellow pages or Groupon.

Cost per lead and average value per lead – Businesses do some research and try to figure out how many leads eventually lead to sale. They then compute the average sale generated by each lead and then see if it matches their targeted spend per lead. This eventually leads them to try to get as many leads at the target cost.

What should small businesses ideally do?

Focus on few campaigns that generate more conversions. Other campaigns can wait till such time businesses have given the top lead generating campaigns sufficient time. Set up a timetable so that business owners and their managers can spend a few hours each week analyzing and optimizing their paid search campaigns. Identify long tail keywords, negative keywords and focus your attention on them. Pay attention to the quality ad copy to achieve lowest cost per click. Continuously test and optimize PPC targeted landing pages. If possible start mobile ads, but be sure you have call extensions to nail all the phone inquiries.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.