Our Blog

Penguin 5 or Penguin 2.1 Spam Filtering Algorithm

You Are Here :
Home
Blog
Our Blog

Penguin 5 or Penguin 2.1 Spam Filtering Algorithm

Google’s spam filtering algorithm or Penguin 5 or Penguin 2.1 is finally live. This is the fifth Penguin version; however Google is calling it Penguin 2.1 since it is an advanced version of Penguin 2.0 (Penguin 4). This may sound a bit confusing therefore let me clarify.

Between April 2012 and October 2012 Google released three Penguin versions namely Penguin 1, Penguin 2, and Penguin 3. But, on May 22, 2013 it released Penguin 4 which was also called as Penguin 2.0. The recent Penguin 5 is an upgraded version of this update and is therefore called Penguin 2.1.

So, why is Google calling this Penguin 2.1 and not Penguin 5?

Well we are as confused as you are. The trouble started with Panda releases. When Google launched Panda algorithm for fighting low quality content it called it ‘Panda’, when the next version came out people called it Panda 2, and when the third version came out it was rightly dubbed as Panda 3. However, Google insisted that it was not Panda 3 but Panda 2 with minor changes and should therefore be called Panda 2.1. But the name stuck on. In due course there were so many Panda updates that Google had to call them based decimal places e.g. Panda 3.92. With so many updates coming in quick succession confusion was inevitable. To Google’s credit Google never named any version, it only announced an update. Search engine community named updates as 1, 2, 3 and so on. The same thing happened with Penguin updates and the search engine community named each successive update as 1, 2, and 3. Therefore when Penguin 4 was released Google called it Penguin 2.0 and today’s update can be rightly called Penguin 2.1.

What is this new update and how to deal with it?

Penguin 2.1 is a part of Google’s search algorithm that identifies sites which essentially spam search results yet manage to rank high. In short it is an algorithm that will hunt down sites with purchased links.

If your website is unfortunate and you see a drop in web traffic in the next few days you could do a few things like remove bad links manually or disavow bad links. There is no use of a reconsideration request as the process is totally automated. Till such time the system recognizes that bad links are removed your ranking will be affected.

In case you have taken preemptive action and removed bad links then in the next few days your rankings will see a marked improvement. If that happens you can be sure you have escaped Google’s Penguin 2.1s wrath.

For those that want to learn more about recovery from Penguin there are tens of articles which can guide you.

What about Hummingbird?

Penguin and Hummingbird are not two different things. In fact Penguin is a part of Hummingbird. Whereas Hummingbird is Google’s ranking engine, Penguin is a small part of it. There are countless articles and posts on how the two are similar and if you are interested a quick search on the internet will yield a wealth of information about Hummingbird and Penguin.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.