Our Blog

Powerful Bidding Tools for Multiple Devices in Enhanced Campaigns for Display

You Are Here :
Our Blog

Powerful Bidding Tools for Multiple Devices in Enhanced Campaigns for Display

Last month amidst much fanfare Google announced Enhanced Campaigns to help marketers. Simplification and scalability of customer reach in a multi-screen world was the main intention of enhanced campaign. Let us today see how enhanced campaigns will work with display campaigns.

The import of enhanced campaigns for display

Today customers access the internet from various devices like smartphones, tablets and desktops/laptops. They look at different sources such as Eco-magazines, newspapers, online reviews, recommendations from friends via social media, etc before actually making the purchase. Display advertising merely catches all these signals that emanate and connects with consumers on multiple screens. However, deciding to reach a customer with the right advertisement is difficult to say the least. Enhanced campaigns for display helps marketers reach people with advertisements that are just right for their screens, their location, and their preferred time. All this from one single campaign, isn’t it magical!

Features of enhanced campaign

Signals used for search and display are different. Keywords are used to understand user’s intent while a variety of signals are used to display advertisement. A website will use:

  1. Demographics: To reach a specific age group that has historically spent more than average
  2. Interest Categories: To reach customer that have historically shown interest in a product or service
  3. Remarketing: To reach customers who have purchased a service one or more times in the past and are likely to buy the same product or service one more time
  4. Topic targeting: To reach those searching similar sites

Users intent and potential action may differ depending on context, hence signals such as location, time of the day, and device are also important.

Location: Users in one location/state/county will convert more easily than users in other locations

Time of day: Users looking for travel related information and intending to purchase a service related to travel will book between 9 a.m. and 6 p.m.

Device: Users generally browse on smartphone and go back on desktops/laptops and make bookings or purchases.

You no longer need to create multiple campaigns to reach different types of people with different habits. All can be reached with enhanced campaigns. In one single campaign you can bid for various signals and reach your target customers.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.