Our Blog

Recovering from Panda, Penguin, and Penalties

You Are Here :
Our Blog

Recovering from Panda, Penguin, and Penalties

Web publishers have had a tough time with all the Panda and Penguin updates and the attendant penalties. Much has been said about how people are recovering from Google’s algorithm changes and updates. Here is the synopsis of what experts are talking about when recovering from these updates.

Panda updates

Google’s Panda update hit many sites. The chief motive of Google was to remove duplicate or stale content. However, if a website has content regarding coffee making, how much new content can you add. Having said this, it is time website owners/managers take stock of what kind of content is being added to their websites. Add value by incorporating something new and relevant. Poor quality content is going to be punished by Google. For big businesses like Amazon this does not really matter. They don’t need in-depth content on their sites.

So, how do you decide that your website is poor quality?

Include 301 redirects on your pages that have poor quality content. Use noindex on pages or rewrite the pages. If possible add more supporting content on other pages.

Get rid of sneaky redirects on your website. This generally happens when you inherit a website. Use Google Webmaster tools to find and examine the code of such pages.

Get rid of hidden texts and keyword stuffing as they may result in manual penalties. After you have done this inform Google that you have made the necessary changes. Another reason for manual action on the part of Google is thin content, auto generated, content or scrapped content. Rectify this as soon as you can. Clean up irrelevant comments on your website. The best way to discourage spam comments is by using CAPTCHA.

Another issue that makes Google mad is unnatural or bad links intended for page rank. Stop buying and selling links. Google has made it clear that any website with links they think are intended to influence page rank are going to be penalized. To build links start guest posts on sites that are related to your business/industry.

Infographics has also been abused a lot. Make sure infographics on your site are high quality and have factual information.

Press releases should also be moderated. Avoid stuffing keywords in press releases or embedding links in them.

How to recover from link penalties?

  • Make a list of all the links using tools like Bing Webmasters tools or Google Webmaster tool
  • Classify and categorize all your links
  • Check if the links are good or bad for you
  • Collect all possible contact information via email, social, or snail mail
  • Get in touch with other webmasters, however, don’t blame them for the penalties imposed on you

Even after doing all this you still have bad links then use the Google Disavow tool and disavow all the bad links. Before submitting a reconsideration request to Google make sure all your paperwork is right and your website is clean. In the communication to Google you may mention the reasons why you had all those bad links. Promise Google that you will be careful and reiterate that such a thing won’t ever happen again.

Follow these simple steps and you are good to go.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.