Our Blog

SEO Tips for Successful Migration of Platform and Redirection

You Are Here :
Our Blog

SEO Tips for Successful Migration of Platform and Redirection

You will witness an adverse effect on your rankings, web traffic, and revenues in case you fail to provide proper redirects of your important web-pages when you migrate to another platform or wish to lead visitors to newer pages. You must make a pre and post migration plan to avoid facing multiple problems during platform migration.

Before you undertake that frightening migration exercise, you must engage in pre migration moves that involve auditing your website to remove outdated pages as well as make a list of relevant and important pages. You can export that information by using the Google Webmaster Tools. You need to go to the Top Pages section after going into Search Queries. You should then click on Download Chart Data to export the required information.

This information will contain important statistics of your web pages including impressions, click-through data, and position. Additionally, you will also need to use other tools such as those offered by Majestic SEO to get information on external backlinks. You need to learn about those pages that are most popular on your website. The resultant URL list will again need to be audited to confirm if they actually exist and if they can be successfully matched with the new pages.

A 301 redirect is appropriate for several redirect situations. A direct redirection is very easy and is used to redirect to a matching old and new webpage. In case an old product page has been discontinued then you may need to use a 301 redirect to take visitors to the next best matched product page or to a sub-category of that product. Alternatively, you can redirect to the parent category or page if the entire product line is discontinued.

If there are no matching pages when an old one is put to rest then you must use the 404 no redirection option. You also need to consider redirection and migration costs, and using redirections through servers will be much more cost-effective than opting through CMS.

You must also restrict your redirects to less than 100, if possible. You will need better infrastructure to seamlessly handle more redirects. You should also try using regular expressions, wherever possible to reduce their numbers. Testing your redirections quickly will prevent ranking loss.

You must utilize 301 redirects in case of site migrations and 302 redirects for temporary redirects. You must also make a visitor-friendly 404 page to tackle redirects that may not have been successful.

Once you have implemented your migration or redirection plan, then you also need to engage in post-migration exercises to minimize any harm in case of any problem. You should quickly engage in site analytics to locate your most popular pages before your migration since you may be able to actually execute all redirects before your new website is indexed by Google.

You must anyway, expect some loss in ranking immediately after migration or redirection and achieving your earlier ranking may depend on just how competitive your niche is since higher competition levels will require a lot more effort.

In case you have migrated without a proper plan and your new site is indexed by Google then you will surely witness a dramatic drop in rankings along with a drop in traffic. In such a scenario, it may be wise to save all possible link juice by opting to complete all redirects. You may also need to seek out all dead links by viewing your backlink profile. You can then identify good websites and email them to make sure that your broken links are repaired by way of new links. You may even have to start a new link-building campaign from the ground up.

In case you have already initiated your migration or redirection exercise or plan to do so in the near future then you should pay heed to the above SEO tips to avoid damage to your rankings, traffic, and sales.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.