Our Blog

The Best Mobile Strategy for Your Small Business

You Are Here :
Home
Blog
Our Blog

The Best Mobile Strategy for Your Small Business

There is no disputing the fact that mobile usage is growing by leaps and bounds. Just a small bit of information the amount of data accessed (internet) on mobiles in 2012 is twelve times more than the internet usage on all other devices combined in the year 2000.

Some interesting statistics you should pay heed to:

  • Close to 70% tablet owners make purchases on their tablets at least once a month
  • A quarter of all purchases made in the UK were made via mobile devices
  • Close to 80% people research products and services on smartphones
  • Almost 30% of all site traffic in the UK comes from mobile devices

This is what mobile devices are doing to the internet, but here is the main issue. Businesses still are making huge mistakes.

Problem

The biggest problem is of pop-up ads every time someone accesses a website. This is a huge turn off. The second common problem is that in spite of having mobile sites most sites do not redirect their mobile visitors. The New York Times is good example of this. Another example is of Starbucks, it has a beautiful call to action button on its responsive website, but the button is buried deep below reviews. Some companies don’t even have a responsive website that will address the issues of smartphone users. May be they don’t see value in it. Or maybe they see value but don’t know where to start.

Here is what you should do:

Create a mobile friendly website

Create a website that is focused on mobile users. Do all the stuff like Responsive design, dynamic serving (adaptive design) or better still create a separate mobile website.

Search and discovery

Once you have a mobile friendly website now you need to focus on being searched and found by mobile users. Here is where you should focus on: Social media, Local Search, and Mobile SEO.

Social media is the best way for mobile internet users to find you and connect with you. Therefore do it right. All the content you have should be mobile friendly and easy to share.

Reaching your customers

There are several ways you can reach your customers without relying on search. Some of the easy ways are Exclusive mobile content, Apps, and Email marketing.

Exclusive mobile content is the trickiest of them all. Whatever content you have, make sure you are creative to the core. There are several applications where you can track your customers and send them automated messages to come and visit you and get a discount or a free gift or something that will please the customer. For example if you are a coffee shop owner and have an App that tracks your customer. Then you can start a campaign that if a customer buys 9 cups of coffee you give the customer the tenth one free. Or you could also offer a bonus for visiting your shop.

Innovative and creative Apps for your customers also increase brand loyalty besides they can also create handy content for you. As for email marketing, this issue has been dealt with in great detail in the past and you should be aware of all the tactics you should use, however, emails should be short, crisp, and mobile friendly.

These are some of the things you can do to fine tune your mobile strategy. However, make sure you identify KPI and keep measuring your strategy in case you need to do a course correction.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 3
marketing automation webcasts alberta 1
online agency marketing automation platform 9
google.com Ranking As Of 27-Sep-2023
ares.net
ares p2p file sharing program 1
ares p2p network 1
official ares download 4
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 27-Sep-2023
biyanitechnologies.com
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 27-Sep-2023
csrhub.com
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 27-Sep-2023
emenu-international.com
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 27-Sep-2023
eremex.com
download topor pcb 1
pcb design time reduction 2
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 27-Sep-2023
greenviewdata.com
firewall mail server 1
ldap base dn 2
reporting mta 1
spamstopshere 3
zimbra greenview data 1
google.com Ranking As Of 27-Sep-2023
lumeta.com
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 27-Sep-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 4
google.com Ranking As Of 27-Sep-2023
promero.com
oracle call center software service 7
oracle call center software services 7
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 27-Sep-2023
railcarrx.com
railcar repair management 3
railcar repair management software 4
railcar repair management softwares 5
railcar service software 9
railcar software 9
google.com Ranking As Of 27-Sep-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 2
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 3
google.com Ranking As Of 27-Sep-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.