Are you thinking of adding Accelerated Mobile Pages (AMP) to your website? But don’t know whether you should add them or not? Then here is a complete guide for accelerated mobile pages for you.
What is Accelerated Mobile Pages (AMP)?
In order to reduce the loading time of a website in mobile phones, Google launched their Accelerated Mobile Pages Project. These are special web pages that load its content almost instantaneously.
Why did Google create AMP?
Mobile users today expect to load their websites super fast. The reality is a maximum of websites take up to few seconds to load. According to a survey, 40% of mobile users abandon a website which takes more than 3 seconds to load. The only aim of this open source initiative of AMP is to provide faster experience for users by loading content of websites almost instantaneously.
How does Accelerated Mobile Pages (AMP) work?
AMP is an open-source technology that enables pages on your site to load quickly for users on a mobile device. This happens with the help of a JavaScript library, AMP cache and some additional HTML markup. Do not confuse them with your desktop web pages or mobile web pages. The desktop version of your website is the preferred version while mobile and AMP versions are interpreted separately as substitutes. Thus, AMP works by creating light-weight web pages of your websites mobile version. Google has provided a cache that can be used by anyone at no cost, and all AMPs will be cached by the Google AMP Cache. Other companies may build their own AMP cache as well. For more details visit https://www.ampproject.org/learn/how-amp-works/
How to test your Accelerated Mobile Pages (AMP)?
To help ensure that your AMP implementation is working as expected, Google Search Console now has an enhanced AMP testing tool. This testing tool is mobile-friendly and uses Google’s live web-search infrastructure to analyze the AMP page with the real Googlebot. The tool tests the validity of the AMP markup as well as any structured data on the page. If issues are found, you can click on them to see details, and to have the line in the source-code highlighted. For valid AMP pages, a link to a live preview of how this page may appear in Google’s search results will also be provided.
Who should add Accelerated Mobile Pages (AMP)?
Initially, AMP is focused on online publishers. However, AMP is also relevant for other types of businesses, such as e-commerce organizations, internet marketing companies, analytics, content management platforms, and video sharing platforms for which the AMP results carousel and other components are well-suited.
For example, Ebay recently added 8 million sale pages, highlighting the AMP project’s expansion into e-commerce whereas recipe pages from sites that have implemented AMP are starting to be collected in their own “Food” AMP carousel in the search results.
Why you should add AMP to your website?
It is a known fact that if you want your website to rank well, it should be mobile friendly. Hence, the need of AMP! With AMP, your web pages will load instantly on mobile devices giving Google a good reason to rank your site well in Search Engine Result Pages (SERPs).
But it’s not just about organic ranking with AMP. With Google’s carousel that displays AMP pages — and only AMP pages — at the very top of the results list, your site could be featured at the very top of the SERPs.
If you take your mobile device right now and Google a keyword related to current events, you’ll see that the results include a carousel of AMP pages at the very top of the SERPs. That’s where your page could be, but only if you adopt AMP.
When people visit your site, hang around for a few seconds, and then go somewhere else, you obviously hate it, right?
One reason people bounce is that the site is too slow in its mobile version. That’s why AMP is so important. It will load your pages in a flash so that users will have one less reason to run away.
According to the FAQs of APM project, “A goal of the AMP Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. With that context, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages.”
Using AMP, you can track important information such as visitor counts, new vs. returning users, clicks, conversions, video engagement, link tracking and more.
AMP analytics offer built-in support of your favorite analytics tool, Google Analytics. So, you can easily track three request values with AMP — page views, events and social interactions.
Why you shouldn’t add AMP to your website?
If your goal is to generate leads by inviting a reader to subscribe or submit his contact information, it’s going to have to wait until AMP provides an upgrade that allows publishers to have forms in their AMP-optimized content. You can implement forms below the fold if you use iframe.
Because of a lack of external stylesheets and external Javascript, the design and user experience (UX) of pages is monotonous. Publishers and non-publishers will have to decide equally if it’s more important to their brand to have the design complement the content to attract return visitors (in which case they might opt out of AMP for now), or if their content stands on its own and their visitors only care about rapidly loading pages (in which case they’ll want to start implementing it now).
Isn’t it obvious!
Expert Talk
The reality is AMP’s future is still uncertain. It solely depends upon whether it is widely adopted as a standard or not. Hence, even if AMP can improve your users’ experience, your traffic, your visibility and organic position, and monetization will most probably be affected; if you are not a publisher delivering primarily news type content then it would not be the best project for you, right now. From the AMP Project website they encourage all the people to help them improve this idea, and it will hopefully get better soon, finding solutions to analytics, ads, monetization and design issues.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 1 |
marketing automation webcasts alberta | 9 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 26-Aug-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 3 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 26-Aug-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 26-Aug-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 3 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 26-Aug-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 26-Aug-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 1 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 26-Aug-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 2 |
spamstopshere | 2 |
zimbra greenview data | 1 |
google.com Ranking As Of 26-Aug-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 26-Aug-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 3 |
google.com Ranking As Of 26-Aug-2023 |
promero.com | |
---|---|
oracle call center software service | 5 |
oracle call center software services | 8 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 26-Aug-2023 |
railcarrx.com | |
---|---|
railcar repair management | 2 |
railcar repair management software | 4 |
railcar repair management softwares | 3 |
railcar service software | 8 |
railcar software | 9 |
google.com Ranking As Of 26-Aug-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 1 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 2 |
google.com Ranking As Of 26-Aug-2023 |
Call Me Back