Our Blog

Use Google Analytics to Evaluate Social Media ROI

You Are Here :
Our Blog

Use Google Analytics to Evaluate Social Media ROI

While most marketers have realized the rising importance of social media websites, evaluating social media ROI figures that compare against their business goals still remains a mystery. However, Google Analytics provides social reports that can help users evaluate social media ROI.

Google Analytics reports automatically collect data including pages, network referrals, visitor flow, and plugins to combine community with content. Google Analytics assigns value for each converted goal and delivers social reports that reveal which social platforms, content, and visitors got transformed into conversions.

Here are a few crucial features of Google Analytics that can help you to evaluate Social Media ROI.

Key Performance Indicators or KPIs can be set up as goals in Google Analytics Social Reports to measure performance by way of downloads, purchases, shares, demo requests, or even time per visit on your site. You can easily define goals and assign values by way of visit duration, page per visit, URL destination, etc., to measure performances. Google Analytics thus helps you determine the importance of social media in realizing your goals.

Google Analytics helps you to recognize social media networks that have resulted in diverting maximum traffic to your website, resulted in conversions, and provided the best quality of visitors. You can use the Visitor Flow Report to learn the path taken by your social media visitors and their behavior on your website, which in turn can help locate bottlenecks in the conversion path and take necessary action.

By using comparison reports provided by the Content Report, you can find out top social networks that brought in top quality visitors and most relevant content that can help in conversions. You can also use the Pages Report to identify viral or most shared content and use similar strategies in future to leverage that social data.

You can also use the Social Value Graph to compare visitors arriving from social networks and other channels like through search, referral, or direct. The Social Plug-Ins Report from Google Analytics can additionally help view social buttons that were used to share content and posts that were shared from your website.

Google Analytics also understands that visitors may not turn into conversions on a single visit. You can thus extract various social reports such as Last Interaction report that displays the social referral that transformed into a conversion. You can also identify those visitors that may not have turned into a conversion on the first visit, but in any subsequent visit by using the Assisted Social Conversions feature.

You can utilize the Social Sources report to view metrics such as pages per visit, time per visit, page views, and many more per network. In addition, you can also extract reports that reveal the number of visitors referred by social media sites such as Facebook, Linkedln, Twitter, etc., among others to identify sites that provide the best referrals and sites that need more effort. Additionally, you can also use Google’s Hub Partner Networks to get in-depth analysis of shared URLs and conversions.

With the ever-increasing usage and importance of social media sites, these above tips will help you extract key social reports and evaluate social media ROI. Google Analytics can surely help you view the impact on your bottom line and better manage your campaigns in the future.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation softwares alberta 1
marketing automation webcasting 1
digital marketing automation platform alberta 2
marketing automation webcasts alberta 3
online agency marketing automation platform 4
google.com Ranking As Of 23-Jul-2022
official ares download 1
p2p file sharing platform ares 1
ares p2p file sharing program 2
ares p2p network 2
revolutionary p2p file sharing system 4
google.com Ranking As Of 23-Jul-2022
biyani digital languages lab 1
biyani sugar factory software 3
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital language lab 1
google.co.in Ranking As Of 23-Jul-2022
csr data 1
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 23-Jul-2022
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 3
google.com Ranking As Of 23-Jul-2022
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for pcb 2
topological router for printed circuit boards 2
google.com Ranking As Of 23-Jul-2022
firewall mail server 1
reporting mta 1
zimbra greenview data 1
ldap base dn 2
spamstopshere 2
google.com Ranking As Of 23-Jul-2022
somerset real-time breach detection 6
real-time breach detection in somerset 5
real-time breach detection somerset 2
real-time breach detection somerset nj 6
real-time breach detection in somerset nj 7
google.com Ranking As Of 23-Jul-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor tool 2
buy program installation monitor 2
software installation monitor tool 5
google.com Ranking As Of 23-Jul-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 3
oracle call center software services 3
google.com Ranking As Of 23-Jul-2022
railcar repair management 1
railcar repair management softwares 1
railcar repair management software 1
railcar service software 2
railcar software 7
google.com Ranking As Of 23-Jul-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 3
google.com Ranking As Of 23-Jul-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.