Our Blog

Use Google Analytics to Evaluate Social Media ROI

You Are Here :
Home
Blog
Our Blog

Use Google Analytics to Evaluate Social Media ROI

While most marketers have realized the rising importance of social media websites, evaluating social media ROI figures that compare against their business goals still remains a mystery. However, Google Analytics provides social reports that can help users evaluate social media ROI.

Google Analytics reports automatically collect data including pages, network referrals, visitor flow, and plugins to combine community with content. Google Analytics assigns value for each converted goal and delivers social reports that reveal which social platforms, content, and visitors got transformed into conversions.

Here are a few crucial features of Google Analytics that can help you to evaluate Social Media ROI.

Key Performance Indicators or KPIs can be set up as goals in Google Analytics Social Reports to measure performance by way of downloads, purchases, shares, demo requests, or even time per visit on your site. You can easily define goals and assign values by way of visit duration, page per visit, URL destination, etc., to measure performances. Google Analytics thus helps you determine the importance of social media in realizing your goals.

Google Analytics helps you to recognize social media networks that have resulted in diverting maximum traffic to your website, resulted in conversions, and provided the best quality of visitors. You can use the Visitor Flow Report to learn the path taken by your social media visitors and their behavior on your website, which in turn can help locate bottlenecks in the conversion path and take necessary action.

By using comparison reports provided by the Content Report, you can find out top social networks that brought in top quality visitors and most relevant content that can help in conversions. You can also use the Pages Report to identify viral or most shared content and use similar strategies in future to leverage that social data.

You can also use the Social Value Graph to compare visitors arriving from social networks and other channels like through search, referral, or direct. The Social Plug-Ins Report from Google Analytics can additionally help view social buttons that were used to share content and posts that were shared from your website.

Google Analytics also understands that visitors may not turn into conversions on a single visit. You can thus extract various social reports such as Last Interaction report that displays the social referral that transformed into a conversion. You can also identify those visitors that may not have turned into a conversion on the first visit, but in any subsequent visit by using the Assisted Social Conversions feature.

You can utilize the Social Sources report to view metrics such as pages per visit, time per visit, page views, and many more per network. In addition, you can also extract reports that reveal the number of visitors referred by social media sites such as Facebook, Linkedln, Twitter, etc., among others to identify sites that provide the best referrals and sites that need more effort. Additionally, you can also use Google’s Hub Partner Networks to get in-depth analysis of shared URLs and conversions.

With the ever-increasing usage and importance of social media sites, these above tips will help you extract key social reports and evaluate social media ROI. Google Analytics can surely help you view the impact on your bottom line and better manage your campaigns in the future.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.