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Use The New Browser Size Analysis Tool From Google Analytics To Optimize your Visibility

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Use The New Browser Size Analysis Tool From Google Analytics To Optimize your Visibility

While you might have utilized optimized content and graphics for your website, do you really know how much is actually visible to your website visitors? With the advent of mobile and tablet internet connectivity as well as the fact that users might employ different resolution settings on their monitors, it is important that you realize just how much of that text and graphics is visible to your potential clients.

Well, Google has just added a Browser Analysis feature to their Google Analytics tool that allows you to understand the precise information displayed on the mobile, tablet, laptop, or desktop screen and also analyze the percentage of users using various devices to reach your website by using the Show Percentiles feature in the Summary Visualization section of the tool.

The Browser Size Analysis feature itself is very easy to use since you simply have to click on the In-Page Analytics in the Content section of Google Analytics. Next, click on Browser Size where a shaded portion will reveal areas that appear below the fold. A slider will enable you to view the percentage of visitors using different devices to view the exact area of your web page.

This feature is extremely useful in ensuring that all vital sections of your webpage are displayed for viewers using various screen sizes and resolutions. For instance, you might want your Shopping Cart or specific links to remain displayed on all or most screen sizes and you can thus re-design your webpage to optimize it, and ensure that your visitors need not scroll around to locate these vital features of your website.

Google is launching this crucial tool in a phased manner and you might be able to view and use it in the coming weeks. Google will be phasing out the original tool from browserslze.googlelabs.com by the next month and you can simply use Google Analytics to utilize the Browser Size feature. Use it to ensure that your visitors see what you want them to view and ensure improved conversions thanks to an optimized webpage.

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