Anuva LLC

With advancements in technology our gadgets have become box full of surprises. Those black heavy cuboids with couple of buttons on it and a tiny screen have transformed into elegant, slim devices that you can hold into your palm and are smarter than ever, the smartphones. Our appliances are no more exception to this principle, at least not Televisions. And the most awaited 4th generation Apple TV is out now after Apple announced it on September 9, 2015.

The Apple TV is shipping with iOS-based operating system called “tvOS”. It has a remote with glass touch surface means you control your television with touch and not hunt down through the umpteen buttons for what you want to do. Apart from other features like customizable home screen and cinematic screensaver what’s more interesting is that it’s going to bring App Store to your TV.

If you are the kind who likes to pop the hood, you can read all tech specs for Apple TV, but to quote Apple:

“Bigger games on bigger screens. With incredible home cinema sound. The App Store on the new Apple TV will redefine your living room. Beyond amazing games, you can expect completely new experiences made specifically for the living room — imagine anything from booking travel accommodation to enjoying family games night on your TV.”

Since now users have one more platform to enjoy their favorite apps and games on, there is going to be a huge responsibility on app developers and publishers to integrate this Apple TV experience in their apps and games. For publishers who put their apps on App Store, making these apps work with Apple TV will open new streams of revenue since users are supposed to make purchases from App Store for this big screen immersive experience. The better the technology gets, the more revenue streams it will open for app publishers.

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