Law Firm Digital Marketing
Internet Marketing for Law Firms that work!
INTERNET MARKETING FOR LAW FIRMS
LAW FIRM ONLINE MARKETING – LAW FIRM SEO SERVICE
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WHY CHOOSE OUR LAW FIRM WEBSITE SEO SERVICES?
LAW FIRM SEARCH ENGINE MARKETING
LAW FIRM PPC
LAW FIRM SOCIAL MEDIA MARKETING & OPTIMIZATION
LAW FIRM WEBSITE DESIGN
LAW FIRM WEBSITE DEVELOPMENT
LAW FIRM REPUTATION MANAGEMENT
LAW FIRM DIGITAL MARKETING FAQS
WHAT IS INTERNET MARKETING FOR LAW FIRMS?
Law firm marketing service allows you to increase online presence of your firm and promote your services online. Hence, law firm online marketing would allow your clients to find you easily and hire your firm. Law firm marketing service also allows you to develop your law firm’s credibility online, increase trust factor, improve online branding and at the same time be in a position to educate your end clients. Law firm search engine optimization (SEO) allows you to significantly increase your law firm’s visibility in your all-important local market.
WHAT ACTIVITIES ARE THERE IN LAW FIRM ONLINE MARKETING CAMPAIGN?
As a leading marketing agency for law firms, Anuva offers a customized law firm web marketing campaign based on your specific requirements. Typically a law firm advertising campaign would include law firm search engine optimization and law firm ppc. Any law firm website marketing campaign begins with a detailed website audit. We ensure that your website is ready to convert visitors to leads. A law firm search engine optimization begins with a detailed keyword research and detailed competitor analysis for selected keywords. This is followed by detailed Onpage Optimization including Titles, Meta Tags, Content Optimization, Internal Linking, Google Analytics, Search Engine Sitemap Submissions, Webmaster Tools, etc. We optimize GMB listing of your business complementary. Ongoing law firm search engine optimization activities include detailed ranking analysis, ongoing competitive analysis, strategic link building, detailed Ranking and Traffic Reports, etc. For law firm PPC campaigns, the focus is on detailed Keyword Research and ongoing campaign optimization to ensure we get the highest possible ROI at lowest Google/Facebook Ad cost.
CAN I DO MY OWN LAW FIRM DIGITAL MARKETING?
With so much information available on internet, you would be tempted to handle your law firm web marketing on your own instead of hiring a competent marketing agency for law firms. Do understand that some internet reading and understanding of social media would not really cut it in such highly competitive market of law firm marketing. Remember, your competitors would have possibly hired one of the highly ranked law firm marketing companies for their law firm website marketing campaigns. It requires a lot of ongoing effort, study and expertise plus keeping pace with constant Google updates to run a successful law firm marketing campaign. Otherwise you are risking significant losses, especially in Google/Facebook fees for any of the law firm ppc campaigns. We have a team of law firm SEO experts who are Google Certified with years of experience handling several law firm marketing campaigns. We are clear that hiring an agency specializing in internet marketing for law firms is the best option for you for the long term. Else you would risk losing clients/opportunities and losing advertising dollars.
WHAT IS LAW FIRM SEO? WHY DO I NEED IT?
Law firm Search Engine Optimization (SEO) is a process by which first page search engine rankings are achieved for keyword searches that are relevant to your business and can bring you the most clients. Law firm Search Engine Optimization (SEO) if handled professionally would ensure that you are found on the first page of Google when a user is looking for law services that you offer. If not, your competitors would occupy the first page in Google and will be rewarded with new clients. A successful Law firm Search Engine Optimization (SEO) would require a Google Certified team of law firm SEO experts optimize your website and manage ongoing SEO optimization including link building.
Law firm Search Engine Optimization (SEO) is really important for your business. If your SEO is poor, Google would not rank your website in the first page and you are potentially invisible to your clients. Remember, nobody goes through 10 pages of Google search results to look for a right attorney firm for their needs. In fact, 97% of the users do not even go to the 2nd page of search results.
CAN LOCAL SEO FOR LAW FIRMS HELP MY BUSINESS? IF YES, HOW?
Majority of lawyers work in their local geographic market and are looking for clients in their local target area. Our Local SEO for law firms program focuses on getting search engine rankings for your target geographic area. And at the same time we optimize your Google My Business (GMB) listing to ensure we achieve top rankings in Google Maps as well. The local law firm marketing program helps you in getting clients from your local area whom you can meet & close the business easily. The clients are also specifically looking for lawyers in their local area. They are more comfortable working with lawyers who are close by. In fact we have found that the local SEO for law firms program generates the best ROI for your advertising dollars.
DO YOU WORK EXCLUSIVELY WITH OUR FIRM?
When we take any law firm search engine optimization (SEO) or law firm marketing project, we need to ensure that we give 100% justice to the project. Based on experience, we have a policy of taking only 2 clients per practice area and geographic area. This ensures we are able to provide the best possible results to our clients without compromising on results and that there are no conflicts of interest. The search engines provide enough ranking possibilities for organic as well as ads when we stick to our policy. Yes, we know that several law firm marketing companies take any number of clients they get. So in case we are unable to take up your project due to our policy, do understand that it is make sure we give justice to your investment. Call us to find out if we can take up your project.
CAN A LAW FIRM PPC ADVERTISING CAMPAIGN HELP?
A law firm ppc advertising campaign focuses on running ad campaigns in Google and/or Facebook. The idea is to have our ads show up at the top for the lowest possible cost. Our Google Certified law firm marketing experts ensure that the cost of ads keeps reducing over time through ongoing campaign optimization. Our methods developed through years of experience ensure we generate excellent ROI for our law firm ppc campaigns.
A law firm pay per click advertising campaign would start showing results within 7 days of going live with the campaign. At the same time, there are keyword searches (especially generic keyword searches) which are not feasible to optimize in a law firm search engine optimization (SEO) campaign. Hence law firms should look to do law firm PPC along with law firm SEO to capture entire target-able audience. Also there are times when a law firm is looking for leads as soon as possible. In such cases as well a law firm ppc advertising campaign is what we recommend our clients.
HOW MUCH DOES A LAW FIRM INTERNET MARKETING CAMPAIGN COST?
As a leading law firm marketing companies, we are handling campaigns for law firms which have several lawyers as a team and also law firms with a single lawyer. We run campaigns of various different sizes. Hence, the answer to your query is – it depends. Most law firm search engine optimization (SEO) campaigns range from $400 to $750 per month. We are handling law firm PPC campaigns starting with an ad budget (Google, Facebook) of $1,000 per month to about $10,000 per month. Our management fees for the law firm ppc campaigns start from $300 per month. We configure our law firm marketing campaigns as per your budget to ensure you get the most buck out of your advertising dollars. The focus at all times is on generating top most ROI.
HOW LONG DOES A LAW FIRM ONLINE MARKETING CAMPAIGN TAKE TO START SHOWING RESULTS?
Most law firm PPC advertising campaigns start showing results within 7 days of going live with the campaign. A law firm SEO campaign would start showing results within 60 to 90 days of launch. However, you can expect best results in law firm SEO after 6 months. All of these timelines can vary some percentage based on the competition, history of your website, etc. as Google looks at hundreds of factors for top rankings.
WHAT IS A GOOD ROI ON LAW FIRM DIGITAL MARKETING?
A typical law firm marketing campaign would cost around 7-20% of revenue. This is an acceptable marketing spend in the industry. At the same time our Google Certified law firm SEO experts would work to ensure we keep reducing the ad cost through ongoing optimization to ensure we are close to the lower end of the marketing cost as much as possible. Do understand that the costing does not include repeat business you get from the clients and also referrals. In most cases once you include life time value of a client & their referrals, the marketing spend turns out much lower. Hence, your actual ROI is much higher for each client you capture. Internet marketing for law firms is one of the cheapest way to promote your business and capture lifetime clients.
HOW DO LAW FIRM SOCIAL MEDIA MARKETING PROGRAM HELP MY FIRM?
Everybody spends a lot of time in social media every day and your potential client is no exception. Most people like to work with firms which are popular online. Law firm social media marketing program would help your law firm improve user engagement and help you build your online community. A post on Facebook or Twitter can help you engage and interact with your potential client and at the same time educate your client about happenings/updates in your industry. When you do this, it improves your online branding and builds trust. This would lead to more traffic to your website and more conversions.
WHAT IS LAW FIRM REPUTATION MANAGEMENT?
Majority of lawyers currently get new clients from internet. Hence it is important that you have a positive online reputation. More than 90% of online users statistically have not chosen a firm who has a negative online reputation. Law firm reputation management is a program to reduce or eliminate the impact of negative articles, posts, reviews, content, etc. and enhance positive online reputation for your law firm. This is done strategically by promoting positive articles, posts, etc. and at the same time suppressing negative pages in the search results. Since most people do not go beyond the first couple of pages of search results when looking for a law firm, the idea is to push the negative pages way behind in search and away from the users’ eyeballs. The end result is a positive online reputation and an increase in sales.
DO YOU WORK WITH FIRMS OF ALL SIZES FOR LAW FIRM SEO?
We work with firms of all sizes for law firm search engine optimization (SEO). We have worked with firms which are single lawyer firms as well as firms with multiple lawyers. Based on your budget and specific requirements, we provide custom campaign options – typically a mix of law firm search engine optimization (SEO) and law firm PPC – to deliver the best possible ROI for the budget. We can take up projects with budgets starting from as low as $400 per month.
WHAT ARE SOME RESULTS?
We are a Premier Google Partner with a team of Google Certified Professionals in various different aspects of Google. Our team of law firm SEO experts have years of experience achieving top results for firms of all sizes and budgets. You can check out ranking achievements of few of our select clients at https://anuvallc.com/work-portfolio/seo-rankings/results-by-business-vertical/law.