Our Blog

An Insight into Google Quality Score

You Are Here :
Our Blog

An Insight into Google Quality Score

Your Pay Per Click campaign needs to be monitored in great detail for continuous fine-tuning so as to receive improved results. However, if you have not considered researching Google Quality Score in extreme detail, you need to begin doing so. You will be surprised how a few changes can change your campaign results for better or for worse.

You should firstly review your “not set” keyword data. In case there is some problem in Analytics tracking after a click on AdWords then you will see it in your “not set” report. In such a case, you need to check your auto-tagging feature or check for duplicate coding or duplicate Analytics profiles that are linked with AdWords. In case a visitor has used https://www.google.com to conduct a search and managed to click on a result that is organic then you will witness “not provided” in your report.

Another key factor to research in detail is keywords with quality scores of 10. While you may be happy with such keywords, have you considered their impression or click scores? There may be several such keywords in your arsenal that might not even have delivered a single impression or click. You need to seriously consider if such keywords are worth your effort and money.

You also need to consider increasing clickthrough rates by manipulating URLs. In case your URL length is less than 35 characters, Google will automatically add www. before that URL, which in turn could decrease clickthrough rate. In case it is 35 characters then Google will display just as it is without adding www. before it. On the other hand, if it is slightly more than 35 characters then Google will accommodate you for a couple of characters.

However, if it is much more than 35 characters then Google will trim all characters over 35 and this could create a problem especially if you wish to transform it into a brand. You can thus eliminate www as well as try to ensure a 35 character width to take advantage of this Google peculiarity.

You should also understand that your pre-launch Quality Scores on keywords as well as ad words will normally be just about the same after the launch. This feature should be considered so as to help you extract the most out of your keywords, bids, and other related factors much before the launch.

Another critical factor to consider is that matching keyword types in your ad groups will deliver fantastic returns for your campaign. You just need to make several copies of every ad group for all your targeted match types to boost impressions. You also need to understand that bid management will not provide instant results for a new campaign.

Instead, you will need to allow your program to understand and learn over due time. However, while that may be correct, it is still a better idea to manually optimize the entire campaign so as to reduce the learning curve and deliver positive results within a shorter period of time. Your keyword return will also be a lot higher in case you begin your bid management program after a few days of launching your campaign.

Google may be planning to phase out Quality Score in coming times, but while it is still active and displayed, you should consider the above factors to improve your campaign results. This insight should help you better understand the inner workings of QS and help you extract the most out of your efforts.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.