Our Blog

Building a Centralized Digital Marketing Platform With Google Analytics

You Are Here :
Our Blog

Building a Centralized Digital Marketing Platform With Google Analytics

Google Analytics can be compared to a locomotive that pulls several wagons like Google AdSense, Webmaster tools, AdWords and others. All these key wagons are so integrated that it makes a smooth running train. Where it is not integrated there exist a possibility of derailment. To help you integrate all these wagons with the locomotive there is a new e-book by the name Google Analytics Integrations. This book details how all the different elements can be integrated thus providing marketers with valuable information to boost their marketing efforts.

The book has step by step instructions that will help you link all these tools. Let us assume you are new to digital marketing and are presently using Google Analytics and AdWords, however, your accounts are not linked. In this case you will be able to see how effective your campaign is running but will not have the benefit of the overall picture of your websites behavior. If given this overall picture your campaign will stand a better chance of improving as you get an idea of which campaign is not working or why there is sub-optimal targeting; or get information on sub-standard landing pages, bad advertisements and will therefore be able to understand why your campaigns are not meeting with success.

For example one such aspect, The Day Parts report, gives you details about the hour of the day or day of the week. This report helps you in scheduling your campaign within AdWords. Say for example the report tells you that peak traffic to your website is between 5.30 pm and 8.00 pm. However, what this report does not tell you is the value of this traffic. But when you add another dimension to this report which tells you the time period when the value of visits is best, you realize that although the traffic is highest during 5.30 pm to 8.00 pm the value of traffic that you get between 8 am and 10.30 am is the highest. With this report in hand you will now be able to schedule your ads in such a way that they address the best value scenario and your campaign will shift from evening hours to morning hours. Isn’t this great?

Here is how you can do this

  1. Go to a specific campaign in the AdWords interface
  2. Select a campaign
  3. Under the Advanced setting click plus box next to the schedule. Now input the start date and end date and then click Ad scheduling.
  4. In Ad scheduling click edit
  5. Make a change from Basic to Bid adjustments
  6. In the time period select the period
  7. Click OK and save the change

Now all these elements are integrated into your Google Analytics

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 1
marketing automation webcasts alberta 9
online agency marketing automation platform 9
google.com Ranking As Of 26-Aug-2023
ares p2p file sharing program 1
ares p2p network 1
official ares download 3
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 26-Aug-2023
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 26-Aug-2023
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 3
social responsibility and sustainability ratings 1
google.com Ranking As Of 26-Aug-2023
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 26-Aug-2023
download topor pcb 1
pcb design time reduction 1
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 26-Aug-2023
firewall mail server 1
ldap base dn 2
reporting mta 2
spamstopshere 2
zimbra greenview data 1
google.com Ranking As Of 26-Aug-2023
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 26-Aug-2023
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 26-Aug-2023
oracle call center software service 5
oracle call center software services 8
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 26-Aug-2023
railcar repair management 2
railcar repair management software 4
railcar repair management softwares 3
railcar service software 8
railcar software 9
google.com Ranking As Of 26-Aug-2023
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 2
google.com Ranking As Of 26-Aug-2023
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.