Our Blog

Common PPC Mistakes and Solutions

You Are Here :
Our Blog

Common PPC Mistakes and Solutions

A successful PPC campaign can be rewarding provided you have not made any mistakes. However, even PPC professionals end up making silly mistakes that can have disastrous financial consequences.

Here are a few common PPC mistakes actually made by seasoned PPC marketers and solutions to ensure that you do not face the same consequences.

One common mistake that could saddle you with a huge campaign bill is to make a typing mistake while bidding for your chosen keywords. A single typing error in placing the decimal point could change a $0.40 bid into a $40 bid and potentially turn your campaign into a loss-making one.

One solution is to use offline editors such as the Bing Ads Editor or the AdWords Editor to make sure that all your bids are placed correctly before actual implementation. You should also monitor your campaign the very day it goes live to locate any mistakes and cut short the campaign before you get saddled with a huge bidding bill. Also, setting up alerts for bidding amounts that rise above the set amount will help you get email alerts about bidding mistakes.

Another common typing mistake relates to setting up PPC campaign budgets. A single zero added to your budget amount can wreak havoc to your finances. The solution lies in ensuring that someone else checks your budget amounts before actual implementation. You should also make sure to reset the MDS budget amounts at the end of each month.

Many PPC professionals have also forgotten to turn content network=off for their new campaigns. Google keeps content network=on by default and forgetting to turn it off will allow Google to target all networks as well as all countries and languages.

The solution to this problem is to use a desktop editor and view all settings twice before initiating the campaign. In addition, you should check the entries of all new employees as well as check campaign reports as soon as it goes live. If you observe traffic from undesired locations then you need to check all settings again.

The above mistakes could hamper your PPC campaign in more ways than one. Checking all inputs as well as reports on launch of each campaign will help ensure that mistakes are avoided or nipped in the bud.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 1
marketing automation webcasts alberta 9
online agency marketing automation platform 9
google.com Ranking As Of 26-Aug-2023
ares p2p file sharing program 1
ares p2p network 1
official ares download 3
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 26-Aug-2023
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 26-Aug-2023
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 3
social responsibility and sustainability ratings 1
google.com Ranking As Of 26-Aug-2023
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 26-Aug-2023
download topor pcb 1
pcb design time reduction 1
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 26-Aug-2023
firewall mail server 1
ldap base dn 2
reporting mta 2
spamstopshere 2
zimbra greenview data 1
google.com Ranking As Of 26-Aug-2023
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 26-Aug-2023
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 26-Aug-2023
oracle call center software service 5
oracle call center software services 8
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 26-Aug-2023
railcar repair management 2
railcar repair management software 4
railcar repair management softwares 3
railcar service software 8
railcar software 9
google.com Ranking As Of 26-Aug-2023
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 2
google.com Ranking As Of 26-Aug-2023
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.