Google Introduces Google Analytics Solution Gallery for Improved Data Analysis
Google has received a lot of feedback from users that felt that Google Analytics was quite challenging to use, especially for new users. The company has acted on several suggestions and come up with the Google Analytics Solution Gallery to ease navigation woes and provide improved data analysis.
New Google Analytics users were confused by the wide range of filters and customized reports that could be extracted from collected data. The Google Analytics Solution Gallery hence provides several features such as Advanced Segments, Dashboards, and Custom Reports that can be quickly imported into your account to monitor the performance of your website by measuring key metrics.
You can measure site performance by selecting metrics that actually pertain to your business. If you have already opened an Analytics account then there are several solutions that can help you track and improve the performance of your website. For instance, you can track the way visitors click on the organic search results as well as on your paid ads. In addition, you can also monitor how those visitors interact and behave on your website, and how you can improve your website based on customized reports.
You can also analyze AdWords traffic performance as well as compare the performance of CPC traffic from different sources by creating different segments. You can observe the performance of long-tailed keywords that are over six words long. These reports will help you improve your PPC ads and engage in further optimization to attract high-quality traffic to your website.
Google states that it has also made it very easy for you to get started with the Solution Gallery. You only need to visit the Google Analytics Solution Gallery and choose your website type such as Ecommerce, Mobile, Social, Brand, Publisher, etc., from the drop-down menu. You then need to click on Download to import the chosen solution into your account.
In case you have not signed into your Analytics account then you will need to sign in first and then need to accept the chosen solution offered by Google. Once the solution is in your account, your data will be used to create the chosen report. Google also states that it will continue to add features to the Solution Gallery and you can keep an eye for them in the coming year.
You can check the Google Analytics Solution Gallery once you log into your Analytics account. You can also visit Google’s Help Center in case you have any queries about how this feature can help you measure and improve the performance of your website.
