Google Works Hard to Keep Bad Advertisers at Bay

Ads help advertisers reach out to their market while also helping people seek out products and services that they want. However, the internet also possesses unscrupulous advertisers that use spam, misleading ads, and other undesirable techniques in a bid to fool people to part with their data or worse, their money.

Google states that they are working on a 24/7 basis to keep bad advertisers at bay while ensuring genuine ads reach their target audience. Billions of advertisements are displayed by Google and the company has managed to prevent over 130 million bad ads in a year from reaching their targets. This prevention figure is 50 percent over the previous year percentage.

Unfortunately for a few good advertisers, Google’s zealous efforts do result in mistakenly branding their ads as bad. Google uses complex defense techniques that flag suspicious patterns in advertisements as bad and disable such ads. In extreme cases, the company also disables the AdWords accounts of such advertisers. Google states that around 3 percent of genuine advertisers get caught incorrectly in their bid to prevent bad ads from reaching the public.

However, Google also provides an avenue for authentic advertisers to inform them about their error and ensure that their ads are restored. Google does notify advertisers through email along with a notification in their accounts whenever it disapproves or disables such ads that they deem as bad. If you receive such a notification for your advertisement then you can easily contact Google.

Google provides an appeal form that has to be used to re-submit your advertisement for review. You should fill up the online form and submit it to the company. Google normally requires 5 working days to go over your appeal and resolve the matter. If your advertisement is indeed genuine then Google will clear the ad and display it to the relevant market.

Google states that the company realizes that a small percentage of genuine advertisements could inadvertently get flagged as bad by their screening process. However, they state that their ultimate goal is to prevent bad ads from misleading the public. Google wants to raise the trust factor by ensuring that only genuine ads reach their intended audience. If your genuine ad has mistakenly been flagged as bad then you should contact Google immediately to ensure that the decision is reversed.