Our Blog

How Google is changing your ROI

You Are Here :
Home
Blog
Our Blog

How Google is changing your ROI

If you thought that various factors connected to Google such as Android, Google+, Chrome, etc., are responsible in changing your ROI, especially your holiday ROI then you are missing out on some very important factors. Google has been quietly making several changes not only to its search algorithms, but also in other areas that could severely impact your holiday traffic and conversions in the future.

One visible and disturbing change that has already been implemented by Google is providing much more real estate to Product Listing Ads or PLAs. With PLAs occupying more space on the screen, text ads may face problems maintaining click throughs and conversions as viewers get more bedazzled by PLAs. You will need to pay more attention to paid search in coming times.

In addition, you will also need to pay close attention to your AdWords Enhanced Campaigns especially since you will now need to reach out to multiple devices such as tablets and mobiles in addition to desktops and laptops. You need to predict your ROI that you may get in future from mobile channels, especially for an upcoming holiday campaign to make sure that it turns out to be a profitable strategy.

Google’s changing algorithms such as Panda and Penguin have been directed towards providing improved organic search results. However, along with other changes such as those related to PLAs, Google has ensured that organic results have been pushed down, which in turn will make it even more difficult to display your business, brand, and products from mere SEO. You will certainly need to explore other aspects such as content marketing to jump up or even retain your rankings in coming days.

However, Google does provide a lot more information in its SERPs than ever before. As a business, you can now display promotions, contact numbers, information related to store locations and inventory, and much more. You can definitely grab this chance to boost your online presence and showcase your products/services provided you are ready to put in more time and effort as well as give more information to Google. The company is bound to use this information for its own benefit in innovative ways while keeping you on your toes.

Google’s new and rapid changes across several aspects including changing its search results page should not alarm you. However, they should certainly compel you to adapt to these frequent changes and ensure no adverse effect on your ROI.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.