Google is on an updating spree and has effected several changes in its Panda search algorithm along with changes in Knowledge Graph and SafeSearch, among its other tools. These changes will affect you in different ways depending on your field of work in terms of content as well as link creation and optimization.
Your link strategy will certainly need to adapt to changes made by Google. However, you need to firstly comprehend those changes before devising or altering your link strategy for improved link optimization.
The changes done by Google to its indexing robots will affect internal and external links. The first step towards optimizing your links is to check how the revised algorithm affects links on your own website. These include your own links and paid links as well as links that are swapped or incentivized.
You need to check and re-check page rankings after each Google update and test links on each page as well as links that point to your site. If you notice that certain web-pages are missing in the results then you might need to change anchors or your onsite linking structure to get them back on the results page.
Google’s latest update indicates that their search engine will display only the most relevant results against the query while ignoring those that are less relevant. While this might not affect links on your webpage that lead to other sites to a great extent, it might affect inbound links in an adverse manner if your links are without anchor text or are present in sites with lower credibility.
Thus, if you do have external links on a site with high credibility then adding a few more links might help please the updated Google bots. In addition to examining your own link strategy, it is a good idea to check top ranked websites and then examine their linking strategy to find out why they are preferred by Google.
Since the revised Google algorithm provides higher preference to content that has been updated recently, even if it is from the same site, a good idea would be to try inserting new links on your pages at regular intervals. You can also try separating content on pages that were previously too similar since this strategy will boost chances of that page ranking higher on different queries.
As Google has modified its algorithm when ranking PDF or other non HTML documents into HTML, you too need to examine if automated name changes are affecting your ranking in an adverse manner. You may need to examine title signals or include them in case they are absent. This move will enable you to format your PDF files as well as meta-data in a better manner. Again, regular testing will help you understand if you have pleased Google with the changes.
You need to update your own link strategy to keep up with Google updates. You should use the above information to your advantage if you want to extract the most out of your link strategy.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 1 |
marketing automation webcasts alberta | 9 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 26-Aug-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 3 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 26-Aug-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 26-Aug-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 3 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 26-Aug-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 26-Aug-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 1 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 26-Aug-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 2 |
spamstopshere | 2 |
zimbra greenview data | 1 |
google.com Ranking As Of 26-Aug-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 26-Aug-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 3 |
google.com Ranking As Of 26-Aug-2023 |
promero.com | |
---|---|
oracle call center software service | 5 |
oracle call center software services | 8 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 26-Aug-2023 |
railcarrx.com | |
---|---|
railcar repair management | 2 |
railcar repair management software | 4 |
railcar repair management softwares | 3 |
railcar service software | 8 |
railcar software | 9 |
google.com Ranking As Of 26-Aug-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 1 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 2 |
google.com Ranking As Of 26-Aug-2023 |
Call Me Back