Our Blog

Almost 70 Percent Mobile Searchers Call Businesses Directly From Search Results

You Are Here :
Home
Blog
Our Blog

Almost 70 Percent Mobile Searchers Call Businesses Directly From Search Results

Nowadays people use variety of devices to make purchases; however, a live person talking to the customer has not lost its uniqueness. Even today people do use phones as a channel to research and make purchases. In fact a new research has shown that almost 70 percent shoppers call a business directly from the search results. This fact is corroborated by the data that shows more than 40 million calls are made by customers, thanks to Google Ads. In today’s world businesses need to understand the importance and the relevance of the ‘click to call’ feature.

In a survey conducted, researchers collected data from more than 3000 mobile searchers that made a call directly from the search result. The calls were made either from organic or paid search. In some cases the call was directly made from the phone number featuring in the search result which underlines the significance of having your phone number show up in search results.

Why you should take note of this fact?

The research showed that ‘click to call’ feature was used by mobile searchers across all verticals like Restaurant, Travel, Auto, Retail, Local Services, Technology, and Finance. People used the convenience of the click to call feature to make purchases in all the above mentioned sectors.

Here are some interesting statistics from the research:

  • Close to 76% people used this feature to make an appointment for a local service
  • About 62% people searching for auto parts and allied services were likely to use the click to call feature
  • Almost 57% people used the feature to compare products and prices
  • More than 60% people searching for financial services on their mobile devices are likely to use the click to call feature

Detailed breakdown

In the research phase 52% ranked the ability to make a call directly from the search result as very important. While in the purchase phase the number grew to 61%. This clearly underlines the importance consumers attach to having such a feature when making a purchase.

How valuable are these calls and what is the average duration of each call?

According to the research close to 90% respondents indicated that length of the call is very important to them. Close to 75% calls originating from search results lasted for half a minute and calls originating from search ads lasted for six minutes on an average. This finding shows that calls originating from search ads are more significant and are transactional in nature. This data points to the fact that it is extremely desirable to have a ‘click to call’ feature to boost the efficacy of your advertisement.

The presence of a call feature in search results improves a brand’s perception. The research showed that lack or absence of a call feature in the search results increased customer frustration and such customer are more likely to turn to other brands.

The research findings highlight the importance for businesses to have call extensions on their search ads. Call feature in organic search depends on a number of factors; however, advertisers that use paid ads can schedule when and under what circumstances their call feature will show up in the search ads. They can also view reports about call extension to refine and modify their advertisement campaign.

To know more about call extensions and to learn how to use it effectively, visit the Think with Google site.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares.net
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csrhub.com
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu-international.com
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
eremex.com
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
greenviewdata.com
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.