Our Blog

Ingredients for an Effective Video SEO Strategy

You Are Here :
Home
Blog
Our Blog

Ingredients for an Effective Video SEO Strategy

An effective Video SEO campaign can include optimization for YouTube, getting rich snippets, and merging the campaign with your link building strategy. However, you need to adapt your tactics to changing search engine algorithms and here are a few ingredients that can help you achieve an effective video SEO strategy.

You firstly need to establish a goal, which includes factoring in your target audience, before creating highly optimized content for that audience as well as ensuring that it is hosted and promoted as part of the defined strategy. Most people bring in their SEO team only after creation of their videos based on their specific ideas and this does not permit the SEO team to engage in any technical optimization.

Your video SEO goals should include increased conversions, brand awareness, rich snippets, and links as well as social shares. Videos made precisely with the needs of the target audience in mind can result in an impressive increase in conversions. Well-made videos help deliver crucial information without being too pushy, and should build up the trust factor for the displayed business, products, and services.

However, rather than hosting these videos YouTube, you should either host them on your own or through a secured third party since this will enable you to direct web traffic to your desired pages as well as use them to acquire rich snippets. If you do put up this video on YouTube then you will need to ensure that it does not outrank your own site. You can try using different keywords to make sure that this does not happen. On the other hand duplicate content on YouTube will create issues when you wish to re-target your visitors by using PPC ads and lead customers to your website.

You also run the risk of creating negative brand awareness by putting up videos on YouTube since displaying videos of products on YouTube before visitors have even visited your website could result in negative brand awareness.

Videos are anyway excellent tools to create brand awareness since it allows viewers to take a peek into your company and the people behind it. It tells a compelling story through use of visuals, sound, and a smooth-flowing storyline, and can build up that crucial trust factor within those precious few minutes. Your branding company video should certainly feature on YouTube as well as other sites such as vimeo.com.

While trying to ensure that your video pops up on organic search results, promoting your video through the paid route should also be followed. You can opt for Unruly Media if you want to place your video in viral seeding. In addition to using creative stories in your videos to build up awareness about your company, business model, and products, you can also opt for tutorials to build your brand identity. These videos are quite easy to produce and can be made merely by recording any conference or lecture that you address.

Rich Snippets provide enhanced click-through rates as compared to organic results. You can drive web traffic to a specific web page of your site that has a higher potential of ending up as conversions. You should host videos yourself as well as submit a video sitemap to get your rich snippets featured in searches.

While it is not possible to use rich snippets for YouTube to direct traffic to your site, you can try using tools such as the Yoast Video SEO WordPress plugin to do the same. However, if your video is delivering the desired results and traffic, it would be best to avoid using any tools.

There are several ways to build links as well as shares back to your website. You should firstly make sure that your video contains content that is useful to your target viewers. Another way is to create a video suitable for creating brand awareness the organic way, but instead of hosting it on YouTube or other sites, you should host it securely on your own website. You will just need to embed a code featuring a text link on the bottom that leads back to your website. You can find tools online that can help you embed these codes in an instant.

In other words, your video SEO strategy should ensure that your videos lead to increased conversions by submitting video sitemaps to get rich snippets, should create and boost brand awareness by way of paid advertising and inbound channels, and include videos with links as well as social shares that lead back to your site.

This effective Video SEO strategy will help you achieve your goals while helping you adapt to new technologies and updated search engine algorithms at the same time.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares.net
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csrhub.com
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu-international.com
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
eremex.com
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
greenviewdata.com
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.