Our Blog

Is Relocation The New Ranking Tactic?

You Are Here :
Our Blog

Is Relocation The New Ranking Tactic?

There is no doubt about Google’s ability to fight spam in rankings. This fact puts immense pressure on local search systems as small and large businesses try to outdo each other to be on the first page of search results. Some resourceful businesses have resorted to relocation as a tactic to have an advantage in rankings. But is this a good tactic? Read on to find out…

There are certain businesses like hotels, restaurants, dentists, florists, etc that are heavily dependent on rankings for their success. In such spheres the competition to stay at the top is always fierce and as a result such businesses engage in online promotions fairly aggressively. All sorts of keywords and keyword combinations are used to attain top search rankings. However, what these businesses fail to realize is that Google constantly changes its search results algorithms. Google takes into account numerous variables in an interlocking fashion. All the data is collected from the websites which have different update cycles, thus making it impossible to keep up with the changes incorporated by Google.

Relocations are a shortcuts and as is well known shortcuts rarely pay in the long term. The reason businesses are tempted to implement shortcuts is because they abruptly experience sharp drop in rankings. Such drop severely affects their revenue generation. Some of the shortcuts used for attaining top rankings on local searches are keyword spamming, launching number of microsites, posting numerous user reviews, or posting negative reviews of competitors, link building, etc. Now all this cannot be blamed on the businesses alone. Poor understanding of how Google’s rankings work is the real reason why people adopt such tactics. And when all this doesn’t work they think of relocation as the panacea of all ills. For example in 2006 and 2007 Google rankings listed those businesses on the top which were closest to the city centers; hence, the rush to relocate business. However, Google no longer gives undue weightage to the location of a business.

Today the location of the searcher is more important than the location of the business. And more often than not the location of the searcher determines the local search rankings. When a searcher uses his/her handheld device the location and the IP address play an important role in search result rankings. Businesses closest to the searcher are more likely to get top rankings. Another important thing that needs to be understood is that the popularity of the area also affects search result rankings. For example if area A is more popular then businesses from these areas are more likely to get top rankings rather than area B which is less travelled.

However, merely relocating to a popular area will still not affect ranking. The only way out is to be the best in the field you operate in and make sure that your business is not easy to dispose off or ignore in terms of ranking. Relocation may seem easy but it comes with numerous unforeseen problems. Try to do all the right online and offline things to promote your business and then if you are in a well traveled area it will be the icing on the cake.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 1
marketing automation webcasts alberta 1
marketing automation softwares alberta 2
marketing automation webcasting 2
online agency marketing automation platform 6
google.com Ranking As Of 28-Sep-2021
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 28-Sep-2021
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 28-Sep-2021
csr data 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 4
social responsibility ratings 10
google.com Ranking As Of 28-Sep-2021
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 28-Sep-2021
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for pcb 2
topological router for printed circuit boards 2
google.com Ranking As Of 28-Sep-2021
premium antispam service ann arbor 4
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
cloud email services in ann arbor 9
google.com Ranking As Of 28-Sep-2021
real-time breach detection in somerset 1
real-time breach detection somerset 1
real-time breach detection in somerset nj 2
real-time breach detection somerset nj 2
somerset real-time breach detection 2
google.com Ranking As Of 28-Sep-2021
buy install monitor software 1
buy install monitor softwares 2
buy program installation monitor 2
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 28-Sep-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 28-Sep-2021
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 28-Sep-2021
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 5
google.com Ranking As Of 29-Sep-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 1
google.com Ranking As Of 29-Sep-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.