Link building has evolved from merely a technique that improves rankings, to attract web traffic to your site through links. Google Analytics is a fantastic tool to monitor and measure this traffic as well as assign value to links that lead traffic to your site.
Google Analytics has several sections including basic and Advanced Segments that can help you analyze your link building efforts. In addition, multi-channel funnels, campaign tagging, custom reports, and use of API can help you measure your link building campaign in a far more detailed manner.
You can begin by viewing data from the Referrals section in Google Analytics. Here, you will be able to view external sites that brought traffic to your site, time spent by visitors on your site, bounce rates, and pages visited per visit by those visitors. You can quickly calculate conversions on your site or sites by clicking on the ecommerce and goal buttons.
However, this simple report will not display referral traffic brought in by natural links, social media, and by your link building exercise. To view a detailed report that could further improve your link building campaign, you will need to use Advanced Segments in Google Analytics.
Advanced Segments allows you to view customized reports extracted by way of specific directions. If you wish to split your reports into 3 sections, namely, social media, link building, and natural links, then setting up filters to collect data from social media sites and another for link building sites, you will be able to view data on natural links, which will actually be data left over.
In order to view traffic brought in through link building, you need to begin by clicking on Advanced Segments. Next, click on the +New Custom Segment, provide a new name, and then select Include. You will then need to select Source within the green box and then Modify Containing to Matching RegExp. Finally, you need to insert all the required link building domains in the box and insert a pipe “|” between each of them along with a backslash before all dots and hyphens.
An example is abcd\.com|efgh\.co\.in|wxyz\.com
Upon setting the above parameters, you will be able to receive filtered data for all reports that indicate only visits from those link-building websites.
If you want to view traffic received through social media, you need to follow the same steps mentioned above, except for the last step where you need to type in the desired social media sites instead of link-building websites.
An example is twitter\.com|facebook\.com|digg\.com
You can edit the site names for this profile and should ensure that you cancel characters with a backslash. You will also have to use a carat or ^ sign before URLs with very short names to avoid confusing them with websites that end with the exact same text.
Once you have these two filters in place, you can copy the text used on both and utilize them as exclusions in a new segment to view traffic brought in by natural links.
If you have referral data that is difficult to segregate then you can try custom tagging on links built by you through the URL Builder Tool in Google Analytics. This tool helps you select your campaign name, medium, source, and other URL data before they are utilized in link-building campaigns or in any other campaign.
Google Analytics utilizes first click attribution to display organic conversions resulting through your link building efforts. However, you may want to know about conversions attained through links that have not been attributed to them. You will again need to use the Link Building Advanced Segments as mentioned above and create custom channel groupings by utilizing the regular expression.
You will need to ensure that you include referral data and exclude other link-building sources. You can utilize the path analysis feature to display how visitors arrive, but if there are too many paths then you can use the Assisted Conversions Report. The final report will display separate data for last interaction as well as assisted conversions, which would not be possible from standard Google Analytics reports.
In addition to the above reports, you can also export traffic data from your Google Analytics account to know in detail about traffic generated through your link building campaign as well as the strength of the promoted page. You can use tools found at nielsbosma.se/projects/seotools/ to export Google Analytics data and merge it with other link and social metrics.
The resultant reports can help you figure out traffic value as well as just how your link building exercise has benefitted your link profile and boosted social visibility of your web pages.
The above link building measuring methods using Google Analytics Advanced Segments should help you to measure the success of your campaign through specific sources as well as make changes to increase efficiency.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 1 |
marketing automation webcasts alberta | 9 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 26-Aug-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 3 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 26-Aug-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 26-Aug-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 3 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 26-Aug-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 26-Aug-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 1 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 26-Aug-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 2 |
spamstopshere | 2 |
zimbra greenview data | 1 |
google.com Ranking As Of 26-Aug-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 26-Aug-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 3 |
google.com Ranking As Of 26-Aug-2023 |
promero.com | |
---|---|
oracle call center software service | 5 |
oracle call center software services | 8 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 26-Aug-2023 |
railcarrx.com | |
---|---|
railcar repair management | 2 |
railcar repair management software | 4 |
railcar repair management softwares | 3 |
railcar service software | 8 |
railcar software | 9 |
google.com Ranking As Of 26-Aug-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 1 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 2 |
google.com Ranking As Of 26-Aug-2023 |
Call Me Back