With a noticeable rise in tablets and smartphones being used to get information on local businesses, this trend must be matched by fine-tuning advertising strategies by local businesses. Figures provided from a study conducted by Burke, Inc. reveals upcoming search trends that should be leveraged by local businesses.
Burke, Inc. conducts their yearly Local Media Tracking Study and their study based on over 8,000 adults in the USA throughout the year 2012 reveals surprising facts. Those surveyed revealed that they used a wide range of online as well as offline media to locate information on local businesses that included new methods such as Review/Rating websites and Daily Deals.
Various media sources used by the respondents in the entire year on their order of highest to lowest included Search Engines (74%), Yellow Pages (73%), Store Circulars including Email Promotions and Coupons (68%), Newspapers and Magazines (53%), Daily Deals (36%), Internet Social Networks (35%), and Ratings and Review Websites (35%).
Tablets and smartphones are increasingly being used to conduct local searches, and have overtaken desktops and laptops by a large margin in 2012. In addition, there was an increase in the number of respondents that used online Yellow Pages in 2012 as compared to the earlier year. The two new avenues of traffic, namely Daily Deals and Ratings/Reviews Websites were also used more by smartphone and tablet users during 2012.
Most respondents stated that they used desktops and laptops to first get the desired information and these were also their first preference while making purchases. However, the first as well as fourth quarter of 2012 revealed an increasing number of respondents that used smartphones/mobiles and tablets/netbooks to do the same.
Since smartphones and tablets are eating into the share of desktops and laptops for searching local businesses, web owners and webmasters need to optimize their sites to cater to this fast-growing market to attract new visitors and remain competitive in their markets. Both tablet and smartphone owners stated that they preferred browsing and shopping on mobile sites over mobile apps. Local businesses should thus try to fine tune their strategy in a way that works for both mobile web and mobile apps to get the best of both worlds.
Internet or online Yellow Pages that included sites such as Superpages.com, DexKnows.com, and YP.com have witnessed a marked rise in users searching for local businesses. With 47% of the respondents using Internet Yellow Pages during 2012, this translates into around 5 billion references.
Other figures from the study revealed that 65% of purchases made through Internet Yellow Pages ended in a purchase on the very same day, while 79% of searches done via Internet Yellow Pages ended in a contact with a local business on the same day. The study also found that online as well as offline local advertising on Yellow Pages provide excellent reach by reaching more potential customers as compared to other media.
Local businesses should hence explore all the above avenues to reach out to customers that use a variety of devices including an increasing number that use smartphones and tablets. They must try to utilize a complete package in their advertising strategy to get the best possible ROI in their bid to reach their intended audience.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 1 |
marketing automation webcasts alberta | 9 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 26-Aug-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 3 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 26-Aug-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 26-Aug-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 3 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 26-Aug-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 26-Aug-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 1 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 26-Aug-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 2 |
spamstopshere | 2 |
zimbra greenview data | 1 |
google.com Ranking As Of 26-Aug-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 26-Aug-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 3 |
google.com Ranking As Of 26-Aug-2023 |
promero.com | |
---|---|
oracle call center software service | 5 |
oracle call center software services | 8 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 26-Aug-2023 |
railcarrx.com | |
---|---|
railcar repair management | 2 |
railcar repair management software | 4 |
railcar repair management softwares | 3 |
railcar service software | 8 |
railcar software | 9 |
google.com Ranking As Of 26-Aug-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 1 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 2 |
google.com Ranking As Of 26-Aug-2023 |
Call Me Back