Our Blog

New App Promotion Tool from Google Ensures Better Bids, Better Ads, and More Downloads

You Are Here :
Our Blog

New App Promotion Tool from Google Ensures Better Bids, Better Ads, and More Downloads

There are more than a million apps presently available in the iTunes store and on Google Play. Advertisers wanting to drive incremental installs are at their wits end and are forever looking for ways to make their app stand out from amongst the crowd. Google AdWords recently launched a number of apps promotion features to help advertisers in their app promotion campaign. These features are bound to increase the ROI of advertisers.

Reducing your CPA (Cost per Acquisition) with Conversion Optimizer

Conversion optimizer from Google is one such tool. This tool helps advertisers optimize their campaigns by driving the right kind of traffic at reasonable acquisition costs. The cost is not only reasonable but this tool also increases conversions on Google’s search and display network, thus increasing the ROI of advertisers. This feature will now be available to app advertisers so that they can achieve economies of scale. The conversion optimizer is unique in that it constantly analyzes past conversion data and accordingly adjusts bids on an ongoing basis.

In the Conversion Optimizer the advertiser has the option to set a predetermined cost for every acquisition. This figure can be based on the advertisers average cost per download. The Conversion Optimizer uses the data available with it and automatically places CPC bids in case they meet the conditions. Initial trials have shown that results vary from campaign to campaign but the results from the beta campaign have registered more than 20 percent decrease in the cost per acquisition. This app will now enable advertisers to move from manual bidding to automated bidding.

Ad Formats

Advertisers promoting your apps have to do a fine balancing act. First, they have to make the users aware of your app and then they have to make sure that users download the app. For this most advertisers are using text ads. Google has made sure that the text ads are optimized in that they not only give people more information about the app but also inform the users about the cost and what other users feel about the app. This ensures more people are driven to the app.

All the latest ratings and reviews are updated automatically giving the potential user more power to make an informed choice. All that advertisers have to do is create a text ad that points to the app download page. AdWords does the rest like formatting and adding graphics. It has been noted that when additional info like this is given to the users the cost per acquisition decreases by as much as 25 percent.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 1
marketing automation webcasts alberta 1
marketing automation softwares alberta 2
marketing automation webcasting 2
online agency marketing automation platform 6
google.com Ranking As Of 28-Sep-2021
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 28-Sep-2021
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 28-Sep-2021
csr data 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 4
social responsibility ratings 10
google.com Ranking As Of 28-Sep-2021
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 28-Sep-2021
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for pcb 2
topological router for printed circuit boards 2
google.com Ranking As Of 28-Sep-2021
premium antispam service ann arbor 4
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
cloud email services in ann arbor 9
google.com Ranking As Of 28-Sep-2021
real-time breach detection in somerset 1
real-time breach detection somerset 1
real-time breach detection in somerset nj 2
real-time breach detection somerset nj 2
somerset real-time breach detection 2
google.com Ranking As Of 28-Sep-2021
buy install monitor software 1
buy install monitor softwares 2
buy program installation monitor 2
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 28-Sep-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 28-Sep-2021
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 28-Sep-2021
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 5
google.com Ranking As Of 29-Sep-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 1
google.com Ranking As Of 29-Sep-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.