Our Blog

Real Time Bidding shows High Potential in Coming Times

You Are Here :
Our Blog

Real Time Bidding shows High Potential in Coming Times

Most search marketers may have mastered the art of handling campaigns, but may not have realized the true potential of real time bidding or RTB. RTB helps bidders bid for individual impressions on a real time basis and certainly helps SEM to a huge extent.If you are still unsure about the potential of RTB then figures provided by IDC, a market research company should convince you to begin bidding. According to their reports, real-time bidding is all set to increase by a massive 59 percent and spending could well rise to over 13.9 Billion $ in the coming year. While real time bidding has already made inroads in the video and mobile market, the future could well see this phenomenon get repeated over billboards and in TV too.

While Google foresaw the potential for real time bidding way back in 2007 and took over DoubleClick, other players such as Pubmatic, Appnexus, FBX, and Rubicon now offer stiff competition to the company. While there were teething problems that plagued advertisers in the past, current technology and improved analysis now ensure that your ads will be displayed only for your intended target audience.

On the other hand, you will need to sift through a lot of data to learn more about the surfing and buying habits of online users. You need to keep in mind creative when you wish to shift from search towards display. You need to ensure that you can make suitable changes to a creative on the go. Continuous monitoring and testing is the only way to make the most out of your bids and get increased conversions.

By merging SEM with display, you will be able to hone in on each individual depending on intent. While keywords typed in search boxes provide important information, intent signals too should be decoded to reach out to the right individual.

You can use site retargeting and search retargeting strategies to improve your RTB strategy. Websites such as Facebook are additionally scrutinizing data on offline transactions to achieve increased number of clicks. Studying user intent will certainly help you fine-tune your real time bidding campaign.

Since most websites and providers have shifted to the real time bidding platform for selling ads, you must embrace this strategy to reap rich rewards in the future.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.