You need to ensure that you have covered all optimization bases whilst implementing your AdSense strategy to achieve maximum returns. Here are a few sensible tips to optimize your AdSense strategy.
You must make sure to include both text and image ads on your website. You can achieve higher earnings since this move will boost competition between those ads to get displayed on your website. Google’s Help Center can help you learn on how to display image ads on your site.
You should also keep in mind that different ad sizes can certainly change perceptions, conversions, and revenues. Wider ads are usually easier to read and can deliver improved conversions. You can choose from different ad sizes such as…
- 300 x 250 (Medium Rectangle)
- 336 x 28 (Large Rectangle)
- 160 x 600 (Wide Skyscraper)
- 728 x 90 (Leaderboard)
- 120 x 600 (Skyscraper)
- 250 x 250 (Square)
- 200 x 200 (Small Square)
- And many more.
The above sizes normally deliver good results although you should seek out the size that delivers optimum results for your business model.
You should also make sure that your ads are placed in proportion to the content on your webpage. You can include up to 3 link units and 2 AdSense for all the search boxes on your webpage along with 3 regular AdSense for all the content ad units. You should remember that you can only include a single 300 x 600 AdSense on each webpage. You can check out Webmaster Guidelines to learn about how to place new ad units.
Adding a Search Box or even a couple on every page of your website is also a good strategy. AdSense for search is anyway free and can help visitors search the web through a Custom Search Engine on your website. Additionally, you can place your ads on relevant search result pages and boost revenues.
Optimizing the placement of your ads will also ensure improved conversions and revenues. You must ensure that your ads are easy to locate and placing them above the fold should be definitely considered. Your ads need to catch the attention of each visitor instantly without getting in his or her way. On the other hand, your webpage should not deliver a cluttered look and your ads too should not get lost in a maze of content. Again, you can try different locations to decide on a spot that best suits your business model.
Furthermore, you should also try out different color, font sizes, and backgrounds to make sure that your ads catch the eyes of your visitors. Your ads should be easy on the eyes while grabbing attention in an attractive manner. You should try out different color combinations and contrast levels to ensure that your ad matches the rest of your webpage.
The above tips can help optimize your AdSense strategy and lead many new visitors to your website that increase conversions and revenues.