Our Blog

The Mobile Effect – More Than Half of Mobile Search Conversions Happen In One Hour

You Are Here :
Home
Blog
Our Blog

The Mobile Effect – More Than Half of Mobile Search Conversions Happen In One Hour

In this age of hyper-connectivity our mobiles keep us connected to the world anytime and anywhere. We expect any and all information at our fingertips whether it is locating the nearest pizza parlor or booking your airline tickets for a vacation. A recent study conducted found that mobiles have caused an immediacy effect, which essentially means more than 50% conversions happen after searching on mobiles in one hour after the search.

Generally it has proved difficult to quantify mobile’s impact on conversions. Most surveys rely on broad recall questions and the data therefore was not reliable. However, researchers came up with a novel idea; they asked participants to log their searches over a two week period in a mobile app. A total of 6000 searches were logged. The participants were then asked what actions they took over the searches. The result that came out was fascinating and gave a clear indication of the relationship between mobile searches and conversion.

Here are some of the highlights:

  1.  77 percent mobile searches happen at home or work. This means that mobile is always on and marketers can reach potential consumers throughout the day.
  2. Mobile search strategies have to factor in the different contexts that customers can be reached throughout the day.
  3. 36 percent people conduct additional research after the initial search result is displayed.
  4. Close to 25 percent people visit the website.
  5. 17 percent visit the online store
  6. 17 percent make a purchase.
  7. 7 percent place a phone call.

This indicates that mobile searchers take action and that too immediately. Close to 55 percent conversions happen within the first hour itself. This could be explained as a result of searchers being close to the point of purchase when the search was conducted. Almost 45 percent mobile searches are conducted to help take a decision. This means marketers should be present with their ads when searchers are most likely to search and take decisions.

The study also showed that types of searches are connected to specific contexts like time of the day and location. A mobile user is twice as likely to conduct a shopping search when he/she is in a store. This gives marketers a golden opportunity to reach such people when they are most likely to take action.

In short mobile gives marketers unprecedented opportunities, how they capitalize on it is a different matter. But one thing is for sure, mobility has changed the way we explore, search, and shop.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares.net
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csrhub.com
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
eremex.com
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
greenviewdata.com
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.