Our Blog

Time to Do a Rethink on Calls to Action

You Are Here :
Our Blog

Time to Do a Rethink on Calls to Action

Copywriters will swear by the maxim that every copy, to be successful, should tell a customer how and when to react to the offer made by them. This is being blindly followed by almost all copywriters. However, the time has come when we should have a relook at this mantra.Is the traditional approach really fruitful, and is it delivering the results we expect. Are customers and prospects such simpletons that they blindly follow what we say? Or, is there a better way we can validate our blind faith in the traditional call to action?

We live in an age where there are severe restrictions on the number of character we use in an advertisement message e.g. 95 characters for Bing/Google, 140 for Twitter, and even less for Facebook. Today, “Buy now!” as simple as it seems requires eight characters while something as meaningless as “Shop and save at liquid.com” requires more than twenty characters.

There are countless words that require eight characters and these are the things we have been saying to tell our customers about our products. But are we giving quality and relevant information to them? Do our customers relate to such words? Or are they more bothered about the color and the style of the dress? These are the questions we should answer instead of asking mundane questions like “Whether the word ‘shop’ works better than ‘buy’?”

To be successful marketers we ought to tell the prospect why we deserve their attention and if we give them convincing arguments why they need to shop today, they will go ahead and do it. We ought to leave the decision to them.

To do this effectively we need to collect data to understand the reason they buy and then test our ads against them. Run of the mill ‘calls to action’ in regular PPC campaigns have begun to look tardy and lazy.

With data collection and granular analysis of data we will be able to zero-in on what type of ad construction improves results. Our focus should be on improving the message we are conveying. With data analysis we get an opportunity to connect and relate to the customer, and then convey our message.

For example you are trying to market a an expensive piece of jewelry that has a price tag of more than $1000 and your call to action says Buy Ruby Studded Ring at KJL, Shipping free. Now a person that is going to buy a $1000 ring is not too bothered about shipping, he/she expects that you will ship it for free. After all, how many people charge shipping for that kind of purchase? Well, no one. Instead of including the words ‘Shipping free’ the prospective customer is more interested in relevant information and we should provide that rather than entice the customer with an irrelevant offer of free shipping.

In the same way if we are running and advertisement for high-end car there is no point in telling the prospect “Call xyz dealer for a test drive”, instead we should entice/invite the prospect by saying “Experience the new Audi X9 2013.”

These are some of the ideas you need to test with your call to action. Carefully consider what resonates with clients/prospects/customers and then formulate your CTA.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.