Compared to PPC landing pages, SEO landing pages need additional effort to attract organic traffic while calling visitors to act and convert. SEO landing pages require content that is longer, need to follow a theme, and finally take a softer route to ensure conversions.
Here are important tips to create fantastic SEO landing pages that will impress both visitors and updated search engine robots.
You need to begin by analyzing search queries to find out the actual intent of your visitors. This user intent analysis will help you determine the content that you need to display, the positioning of that content on your site, the position of the visitor within the buying cycle, and finally the call-to-action strategy to adopt in a subtle manner.
Starting out with a very aggressive call-to-action or blatant advertising of a related product will not deliver the desired results and you may just end up with high bounce rates. Instead, offering free newsletters on the chosen topic will make your visitors feel more comfortable on the landing page and encourage them to linger on.
Analyzing your visitor’s position in the buying cycle is also crucial since in case a visitor has arrived at your landing page based on a slightly aggressive keyword phrase, then you could respond with an equally aggressive sales pitch to sell your product.
Another crucial tip is to create a Solutions segment on your website, which in effect should be only a couple of clicks away from your home page. This content-rich transitional page should help command authority, have high SERPs, and should be optimized to rank high on organic searches.
This Solutions page should also cater to keyword relevancy and demand, and should contain longer content since this feature will deliver better ranking and conversion. The content should be inserted keeping in mind the needs of your target visitors and should offer a solution to any query or problem of the visitor. However, you should ensure that you do not indulge in keyword stuffing or try to over-optimize this page since this will adversely affect rankings and conversions.
Here are some crucial tips on creating such a Solution SEO landing page. You firstly need to create an eye-catching Headline that attracts the visitor and encourages him or her to continue reading. For Instance, if your website sells natural pain relieving medications then your headline could include “Get Relief from Body pain the Natural Way”.
Next, you will need to write a paragraph or two about body pain, its causes, its symptoms, its debilitating effects, and long-term side-effects of popping commercial drugs to suppress the pain. You can include a few facts and figures to impress your viewers. You should not include any sales pitch of your product at this stage since you merely need to warm up the visitor at this point.
Your next paragraph should focus on long term problems caused by commercial drugs as well as begin to highlight the advantages of shifting towards a natural cure. You can state the USP of your own product as you build up the tempo towards your final paragraph. For example, you can mention that natural medications can offer a long-term solution by extracting the problem from the root without any associated side-effects.
Your last paragraph should include a Call-To-Action where you encourage your visitor to take action to purchase your All-Natural Pain Relieving Medication. You can also include special offers or discount deals here. Additional features of your SEO landing page could include videos, testimonials, certification badges, awards, etc., to boost visitor confidence about your product.
The above tips should help you create and display fantastic SEO landing pages that reward you with high conversions and rankings. However, you will also need to evaluate the performance of these pages to continually improve them in these fast-changing times.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 3 |
marketing automation webcasts alberta | 1 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 27-Sep-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 4 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 27-Sep-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 27-Sep-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 1 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 27-Sep-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 27-Sep-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 2 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 27-Sep-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 1 |
spamstopshere | 3 |
zimbra greenview data | 1 |
google.com Ranking As Of 27-Sep-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 27-Sep-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 4 |
google.com Ranking As Of 27-Sep-2023 |
promero.com | |
---|---|
oracle call center software service | 7 |
oracle call center software services | 7 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 27-Sep-2023 |
railcarrx.com | |
---|---|
railcar repair management | 3 |
railcar repair management software | 4 |
railcar repair management softwares | 5 |
railcar service software | 9 |
railcar software | 9 |
google.com Ranking As Of 27-Sep-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 2 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 3 |
google.com Ranking As Of 27-Sep-2023 |
Call Me Back