Our Blog

Try Using these Undervalued and New Google Marketing Resources for a Better Campaign

You Are Here :
Our Blog

Try Using these Undervalued and New Google Marketing Resources for a Better Campaign

As a SEO or marketer, you may have certainly utilized a host of Google marketing resources to track and improve your campaign. While you may have utilized Google Analytics and the AdWords Keywords Tool to get estimates on search volumes, there are several other undervalued tools as well as new ones recently introduced by Google that should be considered for a better campaign.

One new resource introduced by Google in Beta form is Universal Analytics. This resource is said to replace Google Analytics and will help extract an increased number of reports for further in-depth study of data. Universal Analytics will help you track individual users across several devices, inject offline data to study your customers in greater detail, provide 20 customized dimensions and metrics, use a single cookie for faster speed, and allow you to set customized settings for sessions and campaigns.

An existing and undervalued resource from Google is the Tag Manager. This underused resource can help you target a page using a rule rather than using a source code or CMS, which saves time and energy. Tag Manager also frees your development team from updating tracking snippets and optimizes page loading since you can create firing rules only for the necessary pages.

A Google Chrome resource that should be checked in detail is Tag Assistant. You will be able to re-confirm your tag configurations after using the Tag Manager with this extension. You can instantly check the details of a chosen tag with a single click when you use the Tag Assistant.

For your market research exercise, you can try using Think Insights. This useful resource offers results of in-depth research studies conducted by Google along with various research companies.

This resource offers you a chance to access research studies based on industry, marketing goals, and even ad types, and all that for free. You also get access to Chrome Experiments, The Customer Journey to Online Purchase, and Creative Sandbox, which should help you achieve inspiration and data for future visualization projects.

One paid resource that must be used is Google Consumer Surveys. This affordable resource offers quick turnaround along with precise data and you must try it to go farther than the traditional client email list.

Another resource for deeper digging into search history and data is Trends. True to its name, Trends gives you crucial information in data form about future trends that may be followed by users. This valuable resource is a boon for long-term campaigns. You can also measure brand recognition by clients over time versus your competitors as well as track seasonal patterns for specific keywords over a year. Furthermore you can view and compare historical data, browse through present trending searches, and export the data to CSV when using this Google resource.

Another useful research tool that helps you access data from government as well as other public institutes is the Public Data Explorer. You can search and browse through several public data sets using a single interface as well as upload a data set of your choice too. You can use various visualization and chart approaches for your chosen data when you use this resource.

Finally, you should use Zeitgeist, a resource tool that provides a detailed yearly summary of search trends along with related events across the globe once you select the year and country of your choice. This resource tool can help brainstorm historical content along with content angles and get inspiration while viewing historical data in the form of a story.

While there are a few undervalued Google marketing resources not mentioned above, trying out the above ones will certainly provide far better insight and a powerful boost to your campaign.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.