Our Blog

Using Different Methods to Track Ranking

You Are Here :
Our Blog

Using Different Methods to Track Ranking

Rank tracking using a single method does not provide accurate results. There are several factors involved in a search such as personalization, localization, data centers, inclusion of not provided, etc., which can affect the process of locating the true ranking of a keyword.

A study was done using data of Moz.com and four methods were used to determine ranking. These four methods were Google Chrome Personalized browser, Chrome Incognito browser, Crawler, and Google Webmaster Tools. 500 queries were analyzed for a month to track click through rates and rankings.

All forms of personalization were removed as best possible by using &pws=0 in the MozCast engine while logging out of accounts when using browsers. In Google Webmaster Tools, the parameters were set to Web and United States. The result was 206 queries that contained full data.

Correlations were found to be strong on both Personalized vs Incognito in browsers and rankings were found to be grouped quite closely on higher spots. There was lower correlation on Crawler vs Google Webmaster Tool.

The 4 methods were also compared to look for agreement or disagreement between the methods in terms of correlations. The results showed that Google Webmaster Tools (GWT) had the most disagreement with the other 3 methods and Incognito showed the least disagreement.

Further study showed that personalization had a big impact on a few queries, but that effect was only limited to a few searches. Personalization also seemed to be penalized in a few cases. However, this aspect is quite complex to fully comprehend. On the other hand, GWT results contradicted other findings by a noticeable margin.

While numbers provided by GWT may be right, there is no way of learning how they are deduced by Google. Google’s reasoning seems to be that SEOs should merely trust them to provide rankings without offering details on how they measure and provide results.

At the end of the study, it seemed that all 4 methods used did not differ too much from one another. Although each method had its limitations and faults, the results were somewhat realistic. However, these methods do not include local results, do not have crucial SERP features such as Knowledge Graph and Answer Boxes, and do not provide information on click through and traffic.

Future studies do need to consider an all-round view with regards to visibility and rankings, irrespective of the methods chosen to measure it. You too should use more than a single method to get a clearer picture while tracking rankings.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 3
marketing automation webcasts alberta 1
online agency marketing automation platform 9
google.com Ranking As Of 27-Sep-2023
ares p2p file sharing program 1
ares p2p network 1
official ares download 4
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 27-Sep-2023
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 27-Sep-2023
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 27-Sep-2023
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 27-Sep-2023
download topor pcb 1
pcb design time reduction 2
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 27-Sep-2023
firewall mail server 1
ldap base dn 2
reporting mta 1
spamstopshere 3
zimbra greenview data 1
google.com Ranking As Of 27-Sep-2023
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 27-Sep-2023
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 4
google.com Ranking As Of 27-Sep-2023
oracle call center software service 7
oracle call center software services 7
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 27-Sep-2023
railcar repair management 3
railcar repair management software 4
railcar repair management softwares 5
railcar service software 9
railcar software 9
google.com Ranking As Of 27-Sep-2023
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 2
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 3
google.com Ranking As Of 27-Sep-2023
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.