Our Blog

Using the Google Analytics Location Report to Uncover Hidden Markets

You Are Here :
Our Blog

Using the Google Analytics Location Report to Uncover Hidden Markets

If your small, medium, or large business is directed at users in different locations of the globe then the Google Analytics Location Report can help you boost your business in an informed manner. However, you need to learn more about this useful tool to uncover all its features along with hidden markets.

The location report can help you understand the location from where visitors and potential clients visit your website, although this data is based on their IP address and not on their physical location, which could be different. However, this report can certainly help you benchmark the available data, view and analyze your visitors based on their location, and change your strategy for improved results.

There are several methods to extracting the desired information from the location report. You can click on the displayed map and report links as well as utilize those links to get reports based on visits from a specific city, continent or sub-continent. You can also review your goals as well as apply advanced segments to those reports.

You can begin by viewing the map that shows you visits made from different locations of the world based on your visitors IP addresses. If you take your mouse on a country, you will be able to view that country’s name as well as number of visits from that country to your website. You can also view different metrics including revenue and transactions from that country by using the drop-down menu on the top-left side of the map.

However, make sure that you consider only those metrics that provide an average rather than those that provide high/low visits since that will not provide accurate figures. You can further click on a country to zoom in so as to view data by region in the form of state, city, town, etc. You will be able to view navigational links while clicking between various regions, which in turn will make your job a lot easier.

You will also be able to compare data and performance between different locations. For instance, if you observe that a city delivers far better performance compared to another in the same country then you can take suitable action to attract more visitors from that particular region. You can provide special offers to attract more visitors and increase conversions from that city.

Additionally, this report can also help you identify cities that hold good potential for expansion, especially if you see traffic from cities where you do not provide your services.

You can also use the Advanced Segments section located at the +New Custom segment to compare data of different countries in detail. You can use this segment to select between different continents, sub-continents, countries, territories, cities, and metros. You will be able to view and compare different forms of content that have resulted in high or low traffic from those regions.

You can dig in a lot deeper and identify traffic by specific devices or those based on specific keywords and identify behavioral patterns. In case you notice unusual activity that has the ability to twist your data, you can isolate that data so that it does not affect your report in an adverse manner.

You can further use location segments to tag visitors from specific locations. This data is gathered by remarketing cookies and you can activate Google AdWords to display relevant ads to specific viewers based on their location.

You can make a remarketing list that can help you in different situations such as the opening of a new store, offering special discounts or events at specific stores, introduction of new or limited products at specific stores, free deliveries at specific locations, announce book signings, etc.

Even though the Google Analytics Location Report is based on IP addresses rather than physical locations, it still offers a wonderful opportunity to track visits and other related metrics based on location, uncover hidden markets, channelize your money effectively to specific locations, and boost your business in a very efficient manner.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.