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If you want to follow up on the latest advancements in Google Analytics then the Google team will be making vital presentations on August 14 and 15, 2012. Here are a few briefs on what you can expect on these 2 days in online and actual presentations.

Between 9.00 and 10.00 am PST on August 14, Avinash Kaushik will provide crucial insight on how better to exploit various media channels, leveraging metrics as well as the clear line of sight model, and pushing your economic value on firm ground to ensure the highest level of business optimization. New challenges in search algorithms need to be faced and overcome to attain a high business drive and you can gain valuable knowledge from this keynote.

At 2.00 pm PST on August 14, the Google Analytics team will talk with Ilya Grigorik and Justin Cutroni on the latest features in Goggle Analytics, which is the Real User Measurement or RUM. Discussions will be held on the methodology and importance of collecting data as well as optimum usage of this data to attract visitors as well as potential customers to the desired websites. You can also learn vital tips on how to make your website faster as well as measure performance using these vital tools in Google Analytics.

You should also reserve between 10.30 and 11.30 am PST on August 15 to exploit the exploding world of mobile apps. Google Play currently has over 600,000 mobiles apps and if you want your own app or apps to be discovered by your target market then the Google Analytics team will offer critical tips on reaching out to your audience. In addition, you can learn about mobile analytics to boost the performance of your apps and stay ahead in this emerging and highly-competitive arena.

You will also receive guidance on how to plan and execute your mobile campaigns by way of delivering improved landing pages, integrations, analytics, etc., to fully exploit the burgeoning mobile market. The importance and techniques for tracking mobile campaigns will also be explained by the team.

So, if you truly want to gain crucial insights into several upcoming facets of Google Analytics then make sure that your calendar remains clear on August 14 and 15.

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