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Internet Marketing for Law Firms

If your law practice is not tapping into the power of the internet to bring in new clients, it’s a sure bet your competitors are. And the further you delay to start working on it or stick to your old law firm SEO company, the further you will fall behind.

Anuva is a trusted law firm SEO agency that can help you retrieve back your position in the race among your competitors and help you win it too. We understand, in a profession where ‘TRUST’ is the most important factor, law firm SEO marketing matters much more than just increased profitability. When your law firm is ranked high in the search engine result pages, yours and your firm’s credibility also get established in the market.

Law Firm Online Marketing – Law Firm SEO Service

Whether it is law firm SEO, SEO for lawyers, SEO for solicitors, or attorney SEO, the foremost aspect of getting more and more clients is being visible to them when they search for the services you offer, in major search engines such as Google, Yahoo and Bing. At law firm SEO company Anuva, we provide law firm SEO marketing services to help your services rank high in these search engines organically. Our law firm SEO services are completely transparent, ethical and methodical.

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Why choose our Law Firm Website SEO Services?

Our law firm SEO service is performed by a dedicated team of more than 60 law firm SEO expert professionals who focus entirely and work incessantly to achieve your desired goals. With the ever-changing parameters of ranking factors, our law firm SEO company keeps a track of these changes and puts efforts in the right direction to achieve high rankings in the search engines.

Our proven results and a massive experience in law firm website SEO for more than a decade make us a reliable partner for you. So what are you waiting for? Call us today to avail our proven law firm digital marketing services.

LAW FIRM SEARCH ENGINE MARKETING

Law firm PPC is a strategic campaign used to boost business through paid advertisements in a short time. Our law firm SEO agency has a team that works endlessly to serve your ads on various search engines and social media. The target of our team is that your ad should display only when a potential client is searching for your services and thus no irrelevant traffic visits your law firm website. This target is achieved by our proven techniques and thus results in high ROI for you.

Law Firm PPC

There’s no doubt that law firm advertising campaigns can really pay off when it comes to reaching out to your bigger audience. If your business is not utilizing Google PPC as well as paid advertisement services of other search engines, it’s missing out on one of the surest ways to get a virtual top listing in search engine results.

The success of our company is related to our motto — unique customer service. We never generalize or provide the same law firm PPC to all our clients. Our first step towards providing a law firm PPC service is getting to know you, your company, and your targets. Our team of more than 60 law firm advertising experts in PPC for law firms makes sure you get top-most return on your investment in law firm digital marketing.

LAW FIRM SOCIAL MEDIA MARKETING & OPTIMIZATION

While traditional law firm SEO and law firm PPC are important components of any law firm’s digital marketing campaign, law firm social media marketing and optimization build your brand and reputation.

Our law firm SEO experts build high-level credibility for your brand on social media which will help your potential clients and referrals trust you. We have a more than 60 person strong law firm SEO team that works tirelessly to achieve your targets.

LAW FIRM WEBSITE DESIGN

In today’s world, not having a law firm website is like not having a business card. If a potential client cannot find you, they will search for some other law firm providing similar services like yours. Law firm website design should ideally be done keeping in mind your potential clients and their needs.

At law firm digital marketing company Anuva, our law firm website design experts create a law firm website that pours out your professionalism, experience, and reliability. Our law office web design team will create an aesthetically beautiful website and our content writing team who has vast experience in writing law firm content will provide only unique and informative content which will add to your credibility.

LAW FIRM WEBSITE DEVELOPMENT

An ideal law firm website is the one that is completely informative and perfectly user-friendly. Also, a website that loads quickly and fits ideally on any device, be it desktop, mobile or tablet is a mandatory criteria to be kept in mind.

We at law firm digital marketing company Anuva, provide excellent law firm website development services. Our law firm website development services intend to provide you an all-device responsive website with an easy-to-navigate design. Our law firm website development team works closely with you to understand your requirements and deliver the same.

LAW FIRM REPUTATION MANAGEMENT

No client is going to hand over their case or papers to you, if you are not reputed or if you have a negative online reputation. Be it negative reviews, low ratings, bad comments, or no reviews — all have a huge impact on your reputation.

Our law firm reputation management programs’ motto is — your reputation is our success! Our law firm reputation management services make sure that no such negative reviews or ratings are attached to your name or firm. Our team of law firm reputation management will make sure that your online brand profile is full of positive reviews from your happy clients and these positive reviews overpower any negative posts, reviews, etc.

Whether you want the entire package of law firm digital marketing or a specific service such as law firm web design services, just ask for it. Hurry! Call us now and talk to one of our law firm SEO experts for a FREE WEBSITE SEO AUDIT.

Law Firm Digital Marketing FAQs

What is internet marketing for law firms?

Law firm marketing service allows you to increase online presence of your firm and promote your services online.  Hence, law firm online marketing would allow your clients to find you easily and hire your firm.  Law firm marketing service also allows you to develop your law firm’s credibility online, increase trust factor, improve online branding and at the same time be in a position to educate your end clients.  Law firm search engine optimization (SEO) allows you to significantly increase your law firm’s visibility in your all important local market.

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What activities are there in law firm online marketing campaign?

As a leading marketing agency for law firms, Anuva offers a customized law firm web marketing campaign based on your specific requirements.  Typically a law firm advertising campaign would include law firm search engine optimization and law firm ppc.  Any law firm website marketing campaign begins with a detailed website audit.  We ensure that your website is ready to convert visitors to leads.  A law firm search engine optimization begins with a detailed keyword research and detailed competitor analysis for selected keywords.  This is followed by detailed Onpage Optimization including Titles, Meta Tags, Content Optimization, Internal Linking, Google Analytics, Search Engine Sitemap Submissions, Webmaster Tools, etc.   We optimize GMB listing of your business complementary.  Ongoing law firm search engine optimization activities include detailed ranking analysis, ongoing competitive analysis, strategic link building, detailed Ranking and Traffic Reports, etc.  For law firm PPC campaigns, the focus is on detailed Keyword Research and ongoing campaign optimization to ensure we get the highest possible ROI at lowest Google/Facebook Ad cost.

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Can I do my own law firm digital marketing?

With so much information available on internet, you would be tempted to handle your law firm web marketing on your own instead of hiring a competent marketing agency for law firms.  Do understand that some internet reading and understanding of social media would not really cut it in such highly competitive market of law firm marketing.  Remember, your competitors would have possibly hired one of the highly ranked law firm marketing companies for their law firm website marketing campaigns.  It requires a lot of ongoing effort, study and expertise plus keeping pace with constant Google updates to run a successful law firm marketing campaign.  Otherwise you are risking significant losses, especially in Google/Facebook fees for any of the law firm ppc campaigns.  We have a team of law firm SEO experts who are Google Certified with years of experience handling several law firm marketing campaigns.  We are clear that hiring an agency specializing in internet marketing for law firms is the best option for you for the long term.  Else you would risk losing clients/opportunities and losing advertising dollars.

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What is law firm SEO? Why do I need it?

Law firm Search Engine Optimization (SEO) is a process by which first page search engine rankings are achieved for keyword searches that are relevant to your business and can bring you the most clients.  Law firm Search Engine Optimization (SEO) if handled professionally would ensure that you are found on the first page of Google when a user is looking for law services that you offer.  If not, your competitors would occupy the first page in Google and will be rewarded with new clients.  A successful Law firm Search Engine Optimization (SEO) would require a Google Certified team of law firm SEO experts optimize your website and manage ongoing SEO optimization including link building.

Law firm Search Engine Optimization (SEO) is really important for your business.  If your SEO is poor, Google would not rank your website in the first page and you are potentially invisible to your clients.  Remember, nobody goes through 10 pages of Google search results to look for a right attorney firm for their needs.  In fact, 97% of the users do not even go to the 2nd page of search results.

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Can Local SEO for Law Firms help my business? If yes, How?

Majority of lawyers work in their local geographic market and are looking for clients in their local target area.  Our Local SEO for law firms program focuses on getting search engine rankings for your target geographic area.  And at the same time we optimize your Google My Business (GMB) listing to ensure we achieve top rankings in Google Maps as well.  The local law firm marketing program helps you in getting clients from your local area whom you can meet & close the business easily.  The clients are also specifically looking for lawyers in their local area.  They are more comfortable working with lawyers who are close by.  In fact we have found that the local SEO for law firms program generates the best ROI for your advertising dollars.

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Do you work exclusively with our firm?

When we take any law firm search engine optimization (SEO) or law firm marketing project, we need to ensure that we give 100% justice to the project.  Based on experience, we have a policy of taking only 2 clients per practice area and geographic area.  This ensures we are able to provide the best possible results to our clients without compromising on results and that there are no conflicts of interest.  The search engines provide enough ranking possibilities for organic as well as ads when we stick to our policy.  Yes, we know that several law firm marketing companies take any number of clients they get.  So in case we are unable to take up your project due to our policy, do understand that it is make sure we give justice to your investment.  Call us to find out if we can take up your project.

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Can a law firm ppc advertising campaign help?

A law firm ppc advertising campaign focuses on running ad campaigns in Google and/or Facebook.  The idea is to have our ads show up at the top for the lowest possible cost.  Our Google Certified law firm marketing experts ensure that the cost of ads keeps reducing over time through ongoing campaign optimization.  Our methods developed through years of experience ensure we generate excellent ROI for our law firm ppc campaigns.

A law firm pay per click advertising campaign would start showing results within 7 days of going live with the campaign.  At the same time, there are keyword searches (especially generic keyword searches) which are not feasible to optimize in a law firm search engine optimization (SEO) campaign.  Hence law firms should look to do law firm PPC along with law firm SEO to capture entire target-able audience.  Also there are times when a law firm is looking for leads as soon as possible.  In such cases as well a law firm ppc advertising campaign is what we recommend our clients.

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How much does a law firm internet marketing campaign cost?

As a leading law firm marketing companies, we are handling campaigns for law firms which have several lawyers as a team and also law firms with a single lawyer.  We run campaigns of various different sizes.  Hence, the answer to your query is – it depends.  Most law firm search engine optimization (SEO) campaigns range from $400 to $750 per month.  We are handling law firm PPC campaigns starting with an ad budget (Google, Facebook) of $1,000 per month to about $10,000 per month.  Our management fees for the law firm ppc campaigns start from $300 per month.  We configure our law firm marketing campaigns as per your budget to ensure you get the most buck out of your advertising dollars.  The focus at all times is on generating top most ROI.

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How long does a law firm online marketing campaign take to start showing results?

Most law firm PPC advertising campaigns start showing results within 7 days of going live with the campaign.  A law firm SEO campaign would start showing results within 60 to 90 days of launch.  However, you can expect best results in law firm SEO after 6 months.  All of these timelines can vary some percentage based on the competition, history of your website, etc. as Google looks at hundreds of factors for top rankings.

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What is a good ROI on law firm digital marketing?

A typical law firm marketing campaign would cost around 7-20% of revenue.  This is an acceptable marketing spend in the industry.  At the same time our Google Certified law firm SEO experts would work to ensure we keep reducing the ad cost through ongoing optimization to ensure we are close to the lower end of the marketing cost as much as possible.  Do understand that the costing does not include repeat business you get from the clients and also referrals.  In most cases once you include life time value of a client & their referrals, the marketing spend turns out much lower.  Hence, your actual ROI is much higher for each client you capture.  Internet marketing for law firms is one of the cheapest way to promote your business and capture lifetime clients.

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How do law firm social media marketing program help my firm?

Everybody spends a lot of time in social media every day and your potential client is no exception.  Most people like to work with firms which are popular online.  Law firm social media marketing program would help your law firm improve user engagement and help you build your online community.  A post on Facebook or Twitter can help you engage and interact with your potential client and at the same time educate your client about happenings/updates in your industry.  When you do this, it improves your online branding and builds trust.  This would lead to more traffic to your website and more conversions.

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What is law firm reputation management?

Majority of lawyers currently get new clients from internet.  Hence it is important that you have a positive online reputation.  More than 90% of online users statistically have not chosen a firm who has a negative online reputation.  Law firm reputation management is a program to reduce or eliminate the impact of negative articles, posts, reviews, content, etc. and enhance positive online reputation for your law firm.  This is done strategically by promoting positive articles, posts, etc. and at the same time suppressing negative pages in the search results.  Since most people do not go beyond the first couple of pages of search results when looking for a law firm, the idea is to push the negative pages way behind in search and away from the users’ eyeballs.  The end result is a positive online reputation and an increase in sales.

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Do you work with firms of all sizes for law firm SEO?

We work with firms of all sizes for law firm search engine optimization (SEO).  We have worked with firms which are single lawyer firms as well as firms with multiple lawyers.  Based on your budget and specific requirements, we provide custom campaign options – typically a mix of law firm search engine optimization (SEO) and law firm PPC – to deliver the best possible ROI for the budget.  We can take up projects with budgets starting from as low as $400 per month.

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What are some results?

We are a Premier Google Partner with a team of Google Certified Professionals in various different aspects of Google.  Our team of law firm SEO experts have years of experience achieving top results for firms of all sizes and budgets.  You can check out ranking achievements of few of our select clients at https://anuvallc.com/work-portfolio/seo-rankings/results-by-business-vertical/law.

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What do I do next?

Call us at 916-273-9549 or schedule a call at a time convenient to you at our online calendar – https://meetings.hubspot.com/hemal1 to find out how we can help you.

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