With increased number of users shifting towards tablets and mobiles as a single source of connectivity for fun and business, Google too has optimized its Search Ads for Mobile Apps to help advertisers of AdWords promote their mobile apps to a wider audience and ultimately earn off their apps.
The key is to allow people to realize that there are specific apps that are related exclusively to their searches and Google has added several new features to its AdWords tool to make it easier for advertisers to reach out to their mobile and tablet target audience.
For instance, the Mobile App Extension will enable mobile and tablet users to know that your business has a useful app that can be downloaded via a download link appended to the search ads. This will help AdWords advertisers such as you to boost chances of promoting your apps and monetizing them at a faster rate than before.
The above feature has already benefitted Beta advertisers by 6% rise in click-through rates and users such as Brian Wright of Lookout Mobile Security is happy that this feature has enabled searchers to get more information about their business as well as recognize that there is a specific app that can cater to their needs.
Another feature for click-to-download advertisers enables advertisers that rely more on monetizing from downloaded apps to increase revenues by offering more information in the form of mobile app icons placed next to their ads. Google has also ensured that all this updated information is provided from the Google Play Store as well as the iTunes App Store.
Additional information in the form of images, description, ratings, and prices will ensure better conversion rates and Google will count each app download as a conversion, albeit only for Android apps.
So, if your business has developed useful apps for Android users then using Google Search Ads for Mobile Apps with these enhanced features will certainly help you to expand your presence on mobiles and tablets. This, in turn will help promote and monetize your efforts with improved efficiency.