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Google has added a reporting feature in AdWords that will surely please users struggling to find the best possible keywords that trigger ads. The updated report will include a new column that will allow users to find out about each precise keyword that matched with specific search terms.

The AdWords interface now displays a simple table that will allow users to see exactly which keywords triggered an ad. This feature will help users understand whether they need to pause keywords or remove them or even add negatives to adjust their strategy to tackle unrelated search terms. Previously, these features needed users to utilize the Google Analytics API to get this information and that too with several limitations.

Users can also view the entire funnel that led to a particular keyword to trigger an ad. In addition, users can also use this feature for all keywords in a specific ad group or campaign or even their entire accounts to know precisely which keywords are paying rich dividends and which ones need further refinement or deletion.

A lot of guesswork has been eliminated with the arrival of this handy feature from Google. A user can now view an entire ad group or campaign or account to locate keywords that best matched search terms for specific time periods as well.

AdWords users now have a very powerful feature up their sleeve that will help them locate and optimize the best keywords suited for their campaigns, make appropriate bid changes for future keywords, and eliminate keywords that have failed to provide successful results.

AdWords users can use this feature to their advantage even as Google soldiers on to improve existing services and provide new ones for its fans.

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